How iPullRank Increased Organic Search Traffic by 50% using Natural-Language Generation with Michael King (GMT106)

 

No website can stand without a strong backbone. For content, that backbone is technical SEO, which is the structure of your website.

Without it, everything else falls apart.

In this episode, I talk to Michael King, the Founder and Managing Director of iPullRank, a full-service SEO agency. He shares how he used Natural-Language Generation to automatically generate metadata and increase the organic search traffic for one of their clients by 50 percent.

In episode 106, you’ll learn:

  1. Why is knowing technical SEO important for ranking content higher in Google?
  2. What kind of data should you be looking at when doing technical SEO?
  3. How should marketers prepare themselves for the future of SEO?
  4. And for fun, what was Mike’s stage name as a traveling musician and rapper?
Get the free cheat sheet from this episode

Get the actionable tips and notes from the latest podcast episode in a one-page PDF for free. 👇


Tweet Some Quotes from This Episode
You might have the best content in the world. But if Google can't see it, it doesn't matter. – @iPullRank from @GrowthToday podcast. Get the full podcast episode 👇 Click To Tweet Natural-Language Generation is going to be a game-changer for SEO. You can construct a page with a data model. – @iPullRank from @GrowthToday podcast. Get the full episode 👇 Click To Tweet
Our sponsor for this episode

This episode is brought to you by Product-Led Institute.

Product-Led Growth is disrupting the way businesses are selling software.

It’s this exact go-to-market strategy that companies like Slack, Zoom, Dropbox, and Hubspot have used to become industry juggernauts and dominate their markets.

To learn the step-by-step process to apply product-led growth strategy to transform and accelerate the growth of your business, Wes Bush, the author of best-selling book Product-Led Growth, and I put together two new certification programs 

The Product-Led Transformer Certification Program is for teams who are looking to go from sales-led to product-led.

The Product Onboarding Certification Program is for teams who are looking to scale and optimize their product-led business.

We put these programs together because there’s nothing worse than guessing what you need to do to help your users become successful.

Like realizing that you should have had a free trial vs a freemium model. Or realizing that you shouldn’t have been sending new users so many push notifications.

I’ve made these expensive mistakes before. So Wes and I put these certificate programs together so that you won’t make them as we did.

Get the full curriculum and details and apply now for the fall cohort. The deadline to apply is Thursday, September 10th.


Key Discussion Points
  • [05:20] Mike’s journey from being a traveling rap artist to starting iPullRank
  • [12:24] What is Mike’s rap name?
  • [13:21] Why is knowing technical SEO important for ranking content higher in Google?
  • [15:07] Why did Mike and iPullRank create a movie for MozCon this year?
  • [17:10] How to use Natural-Language Generation to automatically generate metadata and content
  • [18:40] A case study of how Mike and his team increase organic search traffic by 50% for a client using Natural-Language Generation
  • [19:40] What kind of data should you be looking at when doing technical SEO?
  • [22:12] A resource that the iPullRank team created for those interested in NLG for Technical SEO
  • [23:36] What should people be looking out for in SEO in the future?
  • [24:00] How should marketers prepare themselves for the future of SEO?
  • [24:56] Mike’s one piece of advice to marketers
Become a Patreon Supporter

From scheduling, recording, and editing each new episode, this weekly podcast is one-person labor of love to all things marketing. If you like what I do here, please consider supporting this podcast on Patreon.

Patreon allows the fans for this show to contribute as little as $2 per episode, which is less than a cup of coffee a week, and receive a load of extra perks and goodies like:

  • An ad-free experience of the podcast
  • Early access to every new episode before the public release
  • Unlimited access to all the growth cheat sheets
  • And more…

Learn more about our Patreon. Thank you 🙏

If you can’t give or don’t feel like it, that’s ok, too. I’m just happy you’re here!


About Michael King

Michael King (aka @iPullRank on Twitter) is the Founder and Managing Director of iPullRank, a full-service SEO agency. He has an extensive background in software, web development, and a proclivity for creative solutions. That experience has afforded him a track record of successfully coordinating the efforts of Creative, Strategy, Technical, and Paid Media Teams to achieve synergistic solutions in harmony with long-term client campaign goals for several Fortune 500 brands.

Previously, Michael was the marketing director for iAcquire where he led growth initiatives and the transition from link building into content marketing initiatives including market research, content strategy, social strategy, and on-page SEO. Prior to that, he led the SEO campaigns of LG, Citi, Sanofi Pasteur, Cartier, and General Mills as the SEO lead at Publicis Modem. Publicis Modem was his second agency within the umbrella as he was a member of the SEO team at Razorfish contributing to many wins for Ralph Lauren, Hawaiian Airlines, ABC, ADT, State Farm, and a number of Johnson & Johnson and Genentech brands.

Links
Get the free cheat sheet from this episode

Get the actionable tips and notes from the latest podcast episode in a one-page PDF for free. 👇


About The Growth Marketing Today Podcast

Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today’s smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler.

Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company.

Listen to the four most popular episodes:

April Dunford - Obviously Awesome - Podcast
Rand Fiskin on Growth Marketing Today Podcast
Val Geisler FixMyChurn.com in the Growth Marketing Today Podcast
Hiten Shah on Growth Marketing Today Podcast

Music By The Passion HiFi www.thepassionhifi.com.

Leave a Reply

Your email address will not be published. Required fields are marked *