Most YouTube channels from B2B companies are lame. They have very few subscribers and even fewer views per video. With YouTube being the second biggest search engine, Ahrefs doubled down and grew its YouTube channel to over 175k subscribers. In this episode, Sam Oh, Director of Product Education at Ahrefs, shares their exact video marketing strategy from topic selection, production process, and content distribution.
In episode 114, you’ll learn:
- Why you should care about YouTube as a marketing channel
- Ahref’s video marketing process, from brainstorming topics, filming, editing, and publishing
- How Ahrefs distributes their videos
By the way, if you’re interested in learning more about YouTube SEO, the Ahref’s team created this in-depth YouTube SEO guide.
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Every business, particularly SaaS, can benefit by creating content for YouTube. It's a great way to build trust. – @samsgoh from @GrowthToday podcast. Get the full podcast episode 👇 Click To Tweet Before you think about creating videos, remember that it's about delivering value and solving someone's problem. – @samsgoh from @GrowthToday podcast. Get the full episode 👇 Click To TweetOur sponsor for this episode
Thank you for the sponsor of this episode 42+ Agency.
- Streamline operations
- Implement new tech stack
- Design ABM & demand generation strategies
- Create a predictable revenue pipeline
They’ve worked with some amazing companies like Onfleet, Hubdoc, Guestlogix, Flexday, and more.
Book $500 worth of consulting time for free at https://growthtoday.fm/42
About Sam Oh
Sam Oh is a tactical all-in-one marketer and digital strategist. As the Director of Product Education, he helps Ahrefs create educational videos and develop creative marketing strategies.
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