According to Mailchimp, the average email open rate for all industries they’ve analyzed is 21.33%. That means for every one hundred emails you send, only 21 people open it.
Growth Machine Newsletter’s open rate is almost double that at 40%! In this episode, Amanda Natividad, Head of Marketing at Growth Machine, reveals five email techniques that contributed to it.
In episode 132, you’ll learn:
- Five techniques Amanda used to increase the open rate of Growth Machine’s newsletter up to 40%
- How Amanda repurposes podcast episodes as blog posts
- Why Growth Machine doubling down on YouTube content
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When sending out a newsletter, think about how you can provide the most value to someone's inbox. – @amandanat from @GrowthToday podcast. Get the full podcast episode 👇 Click To Tweet If you are actually delivering the value, delivering the insights that's brand new to somebody, then they're going to trust you. – @amandanat from @GrowthToday podcast. Get the full episode 👇 Click To Tweet When you have someone's email address, you need to be really respectful of it and understand that you have to give something insightful and useful. – @amandanat from @GrowthToday podcast. Get the full episode 👇 Click To TweetOur sponsor for this episode
Thank you for the sponsor of this episode, LinkedIn.
LinkedIn is an undiscovered golden mine for many advertisers.
One thing I love about advertising on LinkedIn is how you can target by very exclusive criteria that you will not find anywhere else, such as:
- Company growth rate – so you can reach fast-growing organizations;
- Job Seniorities – so you can target the decision-makers and close deals quicker;
- Job Titles – so you can focus your advertising specific to your ideal customer profile;
- Member Skills – so you can find people with very specific skills and qualifications;
- and more!
That’s LinkedIn’s competitive advantage—it’s the world’s largest professional networking site. LinkedIn allows you to reach more than 90 million senior-level influencers, 62 million decision-makers, and 10 million C-suite members. No other advertising platform can offer you that.
It’s one of the many reasons more than 78% of B2B marketers rate LinkedIn as the most effective social media platform at helping their organization achieve specific objectives.
Whether you’re looking to generate leads, drive website traffic, and build brand awareness, LinkedIn advertising can help you reach your business goals.
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About Amanda Natividad
Amanda Natividad is the Head of Marketing for Growth Machine. She also hosts the Growth Machine Marketing Podcast.
Amanda’s marketing experience spans about eight years across DTC, B2B, and B2C. She’s worked at a food startup, a tech company, and a ski company, but the through-line is a focus on overall wellness. You can find out more about her through her personal site https://amandanat.com/
Links
- Amanda on Twitter
- Amanda on LinkedIn
- Amanda’s personal site
- Growth Machine website
- The Growth Machine Marketing podcast
Get the free cheat sheet from this episode
Get the actionable tips and notes from the latest podcast episode in a one-page PDF for free. 👇
About Growth Marketing Today
Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today’s smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler.
Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company.
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