How Brands Can Respond to #BlackLivesMatter And Avoid A Backlash with Michael B. Jordan (GMT095)

Major companies are often wary of conflict, especially in a polarized time. But some are now taking a stand on racial injustice and police violence. Companies like Nike, Twitter and Citigroup have aligned themselves with the Black Lives Matter movement. But, Some have called out brands for their canned response.

Does this sound familiar? “We at [Brand] are committed to fighting injustice by posting images to Twitter that express our commitment to fighting injustice,” reads a parody statement in a tweet from game critic Christopher Franklin that has been shared more than 20,000 times.

How can brands respond to #BlackLivesMatter without facing a backlash from customers? Today, I have Michael B. Jordan, an Atlanta-based writer, and editor whose work has been published at The Wall Street Journal, Playboy, Rolling Stone, Thrillist, and other impressive publications.

In episode 95, you’ll learn:

  1. How your company can respond to #BlackLivesMatter without facing a backlash from customers.
  2. Tips to improve your writing from someone whose work has been published in The Wall Street Journal, Playboy, Rolling Stone, and more.
  3. A simple tip to cure writer’s block.
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Tweet Some Quotes from This Episode
As a marketer, if no one can understand you, then you have not been an effective communicator.  – @michaelBJordan from @GrowthToday podcast. Get the full podcast episode 👇 Click To Tweet Let your actions speak louder than your words because sometimes that is the message. The message is what you do. – @michaelBJordan from @GrowthToday podcast. Get the full episode 👇 Click To Tweet
Key Discussion Points
  • [03:07] Mike’s journey to becoming a content professional that’s been featured on Wallstreet Journal, Rolling Stones, Thrillist, Playboy, and more.
  • [05:38] Mike’s process for writing compelling content that people want to read.
  • [11:04] What’s the difference between bad content and remarkable content?
  • [13:31] Mike’s advice on how brands can respond to Black Lives Matter without a backlash
  • [21:57] How do we respond to companies like Bon Appetit and Fodor’s Travel that are caught under-paying Black editors and on-screen personalities?
  • [28:21] Mike’s two pieces of advice to young marketers
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About Mike Jordan

Michael B. Jordan is an Atlanta-based writer and editor. His work has been published at The Wall Street Journal, Playboy, Rolling Stone, Eater, Thrillist, The Outline, Time Out, Atlanta Magazine, Creative Loafing, The Huntsville Times, and more (see MuckRack profile). His 20+ years of experience includes content and editorial works/positions at Cox Media Group, InterContinental Hotels Group, Splash, Eventbrite, Cumulus Media, Entercom, and LaFace Records.

Michael B. Jordan did not act in the movies Black Panther, Creed, Fruitvale Station, or Fantastic Four. He is also not the greatest basketball player of all time, and has not yet inspired a highly profitable sneaker brand. Not yet. He goes by “Mike.”

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