Why Most Marketing Personas Suck (and How to Make It Better) with Adrienne Barnes (GMT133)

Personas. Maybe you love them. Maybe you hate them. Either way, you’ve probably concluded at some point in your career that your current personas are failing you. It’s because most buyer personas are built on anecdotes and made-up stories.

In this episode, Adrienne Barnes, founder of Best Buyer Persona, shares how she uses the JTBD framework to create a data-backed, insightful, and useful persona that will help the marketing, sales, and product team.

In episode 133, you’ll learn:

  1. The problem with the “one-and-done” buyer personas
  2. The three-step process to creating a JTBD buyer persona
  3. The best way to get actionable insights from user interviews
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You are not selling to one person. You’re selling to a group of people. That's why most personas don't work. – @AdrienneNakohl from @GrowthToday podcast. Get the full podcast episode 👇 Click To Tweet Creating buyer personas is not a one-and-done process. Add to it and change it by talking to your customers. – @AdrienneNakohl from @GrowthToday podcast. Get the full episode 👇 Click To Tweet
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About Adrienne Barnes

Adrienne Barnes is the founder of Best Buyer Persona. As a B2B SaaS content strategist with a strong focus on customer-centricity, Adrienne combines audience and customer research with SEO best practices to produce content strategies, buyer personas, UX design insights, and content pieces for her clients

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Get the actionable tips and notes from the latest podcast episode in a one-page PDF for free. 👇

About Growth Marketing Today

Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today’s smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler.

Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company.

Don’t take my word for it. Listen to the 4 most popular episodes and let me know what you think:

Check out some of my most popular episodes:

April Dunford - Obviously Awesome - Podcast
Rand Fiskin on Growth Marketing Today Podcast
Val Geisler FixMyChurn.com in the Growth Marketing Today Podcast
Hiten Shah on Growth Marketing Today Podcast

Music By The Passion HiFi www.thepassionhifi.com.

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