As you surf through the Internet for content marketing tips, strategies, and case studies, you may find plenty of examples of what works. But, unfortunately, not all of those examples resonate in a “boring” industry. So the questions you may have is: What do you do if you want to make your content exciting in an otherwise boring industry?
Andra Zaharia faced that kind of challenge as she wrote articles in the cybersecurity industry as a senior freelance content marketer. In fact, her article on ransomware ranked number three in the Google search engine resulting in a traffic spike of 800% after the first global ransomware outbreak, WannaCry.
In episode 75, you’ll learn:
- What are the habits of high-performing marketers?
- Why do content marketers need to act more like translators?
- How to use emotions and storytelling to write a compelling article even in a boring industry?
Tweet Some Quotes from This EpisodeStudy human nature – understand yourself and your customers. – @andrazaharia from @GrowthToday podcast. Get the full podcast episode 👇 Click To Tweet If you're in a boring industry, remember that it all boils down to human psychology. Use storytelling and emotional triggers to write compelling content. – @andrazaharia from @GrowthToday podcast. Get the full episode 👇 Click To Tweet Don't rush things. Take the time to just learn now and create your own stuff – blogs, podcasts, videos. – @andrazaharia from the @GrowthToday podcast. Get the full episode 👇 Click To Tweet
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My Takeaways from This Episode
- If you’re in a boring industry, remember that it all boils down to human psychology. Use storytelling and emotional triggers to write compelling content.
- As content marketers, our role is to translate features and benefits to things that people really care about. Speak to their needs in a way that’s helpful.
- Take care of yourself so you don’t get burnt out. As high-performing marketers and founders, it’s so easy to get addicted to working that we stop taking care of ourselves. In 2020, I made it a goal to pick up new hobbies like chess and Rubik’s cube.
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About Andra Zaharia
Andra Zaharia is a freelance content marketer based in Bucharest, Romania. To her, the most fascinating things happen when technology and human nature intertwine, which is why Andra chose to build her professional path in marketing for tech products. She builds experiences and publishes long-form articles. Andra is also a huge book nerd and an even bigger cat lover. You can check out Andra Zaharia’s website for more information about her work.
- 5:49 – Andra’s career journey
- 23:06 – Habits of a high-performing marketer
- 15:34 – What does it mean for content marketers to be translators
- 36:58 – Why are curiosity and storytelling so important in writing good articles?
- 48:22 – Andra’s one piece of advice to content marketers
- 50:57 – Where can people find out more about Andra’s work online?
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