How Benji Nailed Their Product Positioning and Brand Messaging with Mohammed Asaduallah (GMT116)

Positioning and product messaging are arguably the most important part of marketing since they’re inputs to your sales and marketing campaigns. In this episode, Mohammed, CEO of Benji, shares how they nailed their product positioning and brand messaging.

In episode 116, you’ll learn:

  1. How early-stage founders should approach marketing
  2. Which skills marketers should learn right now
  3. How to validate growth channels quickly and cheaply

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If you have to figure out your positioning, you have to have a hook to help people understand your product quickly. – @heymosef from @GrowthToday podcast. Get the full podcast episode 👇 Click To Tweet
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Thank you for the sponsor of this episode 42+ Agency.

  • Streamline operations
  • Implement new tech stack
  • Design ABM & demand generation strategies
  • Create a predictable revenue pipeline

They’ve worked with some amazing companies like Onfleet, Hubdoc, Guestlogix, Flexday, and more.

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About Mohammed Asaduallah

Mohammed Asaduallah is the CEO of Benji — an online financial solution that finds tax write-offs for Canadian freelancers. Mohammed is also the Executive Director of Women and Color — a volunteer-driven non-profit that creates opportunities to advance and amplify subject matter experts from underrepresented groups in tech. In the past, Mohammed has undertaken a number of roles including design, product, and operations for fast-growing startups as well as global corporations such as Tulip Retail, CIBC, and Format. A practitioner of continuous learning, Mohammed is driven by the challenge of solving problems through design, technology, and business. Outside of work, Mohammed is a Marketing Program Advisory Board Member for Humber College where he created the curriculum for starting ecommerce businesses.

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