Positioning and product messaging are arguably the most important part of marketing since they’re inputs to your sales and marketing campaigns. In this episode, Mohammed, CEO of Benji, shares how they nailed their product positioning and brand messaging.
In episode 116, you’ll learn:
- How early-stage founders should approach marketing
- Which skills marketers should learn right now
- How to validate growth channels quickly and cheaply
If you’re a Canadian freelancer, sign up for Benji and get 20% off as a Growth Marketing Today listener by visiting betterwithbenji.com/growthtoday
Get the free cheat sheet from The Latest Episode
Get the actionable tips and notes from the latest podcast episode in a one-page PDF for free. 👇
Tweet Some Quotes from This Episode
If you have to figure out your positioning, you have to have a hook to help people understand your product quickly. – @heymosef from @GrowthToday podcast. Get the full podcast episode 👇 Click To TweetOur sponsor for this episode
Thank you for the sponsor of this episode 42+ Agency.
- Streamline operations
- Implement new tech stack
- Design ABM & demand generation strategies
- Create a predictable revenue pipeline
They’ve worked with some amazing companies like Onfleet, Hubdoc, Guestlogix, Flexday, and more.
Book a free roadmapping session at https://fourtytwo.agency/gmt
About Mohammed Asaduallah
Mohammed Asaduallah is the CEO of Benji — an online financial solution that finds tax write-offs for Canadian freelancers. Mohammed is also the Executive Director of Women and Color — a volunteer-driven non-profit that creates opportunities to advance and amplify subject matter experts from underrepresented groups in tech. In the past, Mohammed has undertaken a number of roles including design, product, and operations for fast-growing startups as well as global corporations such as Tulip Retail, CIBC, and Format. A practitioner of continuous learning, Mohammed is driven by the challenge of solving problems through design, technology, and business. Outside of work, Mohammed is a Marketing Program Advisory Board Member for Humber College where he created the curriculum for starting ecommerce businesses.
Links
Get the free cheat sheet from this episode
Get the actionable tips and notes from the latest podcast episode in a one-page PDF for free. 👇
About Growth Marketing Today
Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today’s smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler.
Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company.
Don’t take my word for it. Listen to the 4 most popular episodes and let me know what you think:
Check out some of my most popular episodes:
Music By The Passion HiFi www.thepassionhifi.com.