In a crowded market, prospects have plenty of options that meet their rational needs. And as your market matures, differentiating your product gets harder and harder. Features and services that once delighted customers become standard.
To win your market, you need to move beyond your product. Beyond your prospects’ rational needs. You need to develop a brand that forms an emotional connection.
Enter Flavilla Fongang, the Founder and Managing Director of 3 Colours Rule, a brand strategy and creative agency.
In this episode, she shares her proven, repeatable formula to create a winning brand strategy that attracts customers effortlessly and increase your customer lifetime value.
In episode 107, you’ll learn:
- What is the “Reptilian Brain” and how can brand marketers use that to their advantage
- Flavilla’s D.A.C. formula for developing a winning brand that attracts customers effortlessly
- How can you get press without spending a penny on PR?
Get the free cheat sheet from this episode
Get the actionable tips and notes from the latest podcast episode in a one-page PDF for free. 👇
Tweet Some Quotes from This Episode
People love stories. People don't use the power of storytelling often enough to communicate about what they do. – @FlavillaFongang from @GrowthToday podcast. Get the full podcast episode 👇 Click To Tweet If you think about your business just as a way to make money, you're gonna go home tired. Think about your business as having a bigger impact on people. – @FlavillaFongang from @GrowthToday podcast. Get the full episode 👇 Click To TweetOur sponsor for this episode
This episode is brought to you by Product-Led Institute.
Product-Led Growth is disrupting the way businesses are selling software.
It’s this exact go-to-market strategy that companies like Slack, Zoom, Dropbox, and Hubspot have used to become industry juggernauts and dominate their markets.
To learn the step-by-step process to apply product-led growth strategy to transform and accelerate the growth of your business, Wes Bush, the author of best-selling book Product-Led Growth, and I put together two new certification programs
The Product-Led Transformer Certification Program is for teams who are looking to go from sales-led to product-led.
The Product Onboarding Certification Program is for teams who are looking to scale and optimize their product-led business.
We put these programs together because there’s nothing worse than guessing what you need to do to help your users become successful.
Like realizing that you should have had a free trial vs a freemium model. Or realizing that you shouldn’t have been sending new users so many push notifications.
I’ve made these expensive mistakes before. So Wes and I put these certificate programs together so that you won’t make them as we did.
Get the full curriculum and details and apply now for the fall cohort. The deadline to apply is Thursday, September 10th.
Key Discussion Points
- [03:04] – How did Flavilla become a brand experience futurist and Founder of 3 Colours Rule
- [04:45] – How has the relationship of consumers with brands evolved from beyond products and services to something emotional
- [07:00] – What is the “Reptilian Brain” and how can brand marketers use that to their advantage
- [12:20] – Flavilla’s D.A.C. formula for developing a brand that attracts customers effortlessly
- [16:07] – What is Flavilla’s Beyond Marketing Approach?
- [22:28] – What are the advantages of building a brand that connects with your target customer?
- [24:29] – How can you get press without spending a penny on PR?
- [27:02] – Flavilla’s one piece of advice to marketers
- [29:02] – Where can you find Flavilla’s work online?
Become a Patreon Supporter
From scheduling, recording, and editing each new episode, this weekly podcast is one-person labor of love to all things marketing. If you like what I do here, please consider supporting this podcast on Patreon.
Patreon allows the fans for this show to contribute as little as $2 per episode, which is less than a cup of coffee a week, and receive a load of extra perks and goodies like:
- An ad-free experience of the podcast
- Early access to every new episode before the public release
- Unlimited access to all the growth cheat sheets
- And more…
Learn more about our Patreon. Thank you 
If you can’t give or don’t feel like it, that’s ok, too. I’m just happy you’re here!
About Flavilla Fongang
Flavilla Fongang is the founder and Managing Director of 3 Colour Rule. Flavillas has also been awarded the “She’s Mercedes” businesswoman award by Mercedes Benz among women such as Sheryl Sandberg, the COO of Facebook. She was invited at The Palais de l’Elisée by the President of France, Mr. Emmanuel Macron, and the President of Ghana, Mr. Nana Akufo-Addo to discuss business opportunities in Africa.
Flavilla Fongang is an award-winning businesswoman, international keynote speaker, MD, and creative brand strategist. She is the founder of TLA – Black Women in Tech, Brains Tech Talk podcast, a guest brand specialist for BBC, was a guest marketing and brand strategy lecturer at Goldsmiths University, she mentors at London Metropolitan University and was named the most influential businesswoman by LinkedIn. Her creative branding and marketing agency has already received multiple awards. Her agency works predominantly in the tech sector.
Links
Get the free cheat sheet from this episode
Get the actionable tips and notes from the latest podcast episode in a one-page PDF for free. 👇
About The Growth Marketing Today Podcast
Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today’s smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler.
Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company.
Listen to the four most popular episodes:
Music By The Passion HiFi www.thepassionhifi.com.