Learn how Hailey Friedman started and grew the Affiliate Program at RealtyShares, a Union Square Venture, GC and Menlo backed real-estate investing marketplace. Based out of San Francisco, Hailey is also the President of Bad-Ass Marketers and Founders SF, Silicon Valley’s largest community of marketers & founders (over 16,000 members). You’ll also learn from Hailey how she does product marketing and how you can stand out as a marketers.
“You can have a product and an amazing team, but if you don’t know how to get customers, then you don’t have anything valuable.” – Hailey Friedman
What You’ll Learn In This Episode
- The exact process Hailey used to grow Realty Share’s affiliate program into the top ROI channel for them
- How Hailey does product marketing
- Things you can do to stand out as a marketer
Some Quotes From This Episode
“The best thing you can do when starting out as a marketer is show proof you can take initiative, build something and follow-through on something. It can be small like starting a blog or big like starting a startup.” – Hailey Friedman
“As an entrepreneur, one of the reasons why I took a job was because I was looking for a mentor to show me the rope.” – Hailey Friedman
“All I can about is learning, as long as I’m learning new things.” – Hailey Friedman
“The way I grew our Affiliate program is I tapped into the fact that people loved being recognized. I wrote about top real estate investment bloggers.” – Hailey Friedman
“Product marketing starts customer interviews and getting really to know what they like and don’t like about your product, and how they speak about your offering.” – Hailey Friedman
“It’s usually product tweaks that can really make a difference with your marketing.” – Hailey Friedman
About Hailey Friedman
Hailey Friedman is a Growth Marketing professional with 6+ years driving growth for startups. She was the 2nd marketing and 20th employee at USV, GC & Menlo backed RealtyShares. Hailey is the President of Bad Ass Marketers and Founders San Francisco, Silicon Valley’s largest community of marketers & founders (over 16,000 members). On the side, Hailey is the co-founder and blogger at www.growthmarketing.pro, where she shares all her growth marketing tactics.
Show Notes
-
02:11
Her career journey
-
03:11
Joined a mobile advertising startup as the 2nd employee
-
06:43
What RealtyShares is
-
07:13
How she got into RealtyShares
-
10:30
What she learned while working for RealtyShares
-
12:25
Why she loves growth marketing so much
-
12:59
What her process looks like in terms of growth marketing and acquisition
-
14:21
What an affiliate program is
-
18:20
Doing more product marketing
-
19:59
Product marketing insights/learnings
-
21:51
How being an educator led her to where she is right now
-
22:59
Tips/advice for people who want to make a transition to growth/products
Links
Music By The Passion HiFi www.thepassionhifi.com.