Mobile marketers are using only about 5% of the data they have available to make decisions. That’s a 95% gap in how they can make a more informed decisions. Kara Dake, VP of Growth at CleverTap, share tips on how to use data more effectively to have more personalized messaging. Sign up for a free account with CleverTap to learn more.
“Growth is definitely a scrappy role. The more you’ve seen and the more pain you’ve experienced the better.” – Kara Dake
What You’ll Learn In This Episode
- How to leverage data more to personalize messaging to customers
- Kara’s top tips for people who are trying to transition into growth and tech
- Opportunities and challenges as VP of Growth of a global distributed team
Some Quotes From This Episode
“My advice for people starting out with growth is that I see successful people have consulted, have started their own project and worked for a larger company in able to see growth from all angles.” – Kara Dake
“Growth is definitely a scrappy role. The more you’ve seen and the more pain you’ve experienced the better.” – Kara Dake
“When you’re starting out, try to get comfortable with as many channels as possible.” – Kara Dake
“One of the things we’ve worked for us is joining an 8-week course with 8 other partners. What’s great about this is that every one of the partners will cross-promote the series.” – Kara Dake
“We used this tool called Drift to automate qualifying our leads and moving them down the funnel.” – Kara Dake
“Mobile marketers are using only about 5% of their data to make decisions. That’s a 95% gap in how they can make a more informed decisions and customized messaging.” – Kara Dake
About Kara Dake
Kara Dake is passionate about building brands and communities, utilizing her varied skills in user acquisition and retention, analytics, product marketing, paid media, content marketing, strategic partnerships, PR, business development and finance. She is very active in supporting the tech ecosystem, particularly in mobile, and women in tech. Kara speaks at conferences such as the CDX Digital Forum, Open Mobile Summit, Mobile Growth Summit, Mobile Apps Unlocked, and SXSW. Kara started her career as an analyst on Wall Street and transitioned to marketing & technology while getting her MBA from NYU.
Show Notes
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01:53
Her journey
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03:33
Her transition from finance to tech
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04:09
Launching her own company
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08:30
Advice to people who want to transition into growth
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10:08
What CleverTap is
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12:51
What her process looks like at CleverTap
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13:57
What her structure looks like
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15:32
Weekly team meetings
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16:22
Her focus at the moment
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20:32
Bot implementation on their website
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21:42
Trends to look into
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23:12
What Women in Wireless is
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23:59
Advice for women
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Links
Music By The Passion HiFi www.thepassionhifi.com.