Sarah Stockdale, former Director of Global Community Growth at Tilt.com (acquired by AirBnb) and principal at Sarah Stockdale Growth Consulting, is a growth veteran who has experience growing and scaling early stage venture-backed companies out of both Toronto and Silicon Valley. In this episode, Sarah shares the growth process at Tilt (before they got acquired by AirBnb), what she looks for when hiring for a growth team and how to get users addicted to your app.When I’m looking to hire for the #growth team, I look for resilience. I need people who are stubborn enough to find a solution for impossible problems. – @skstock Click To Tweet
What You’ll Learn in This Episode
- Sarah’s career progression (hint: she didn’t start in growth or marketing.. ahem MTV).
- The growth process at Tilt before they got acquired by AirBnb.
- What Sarah looks for in hiring growth marketers (hint: it’s not sexy resume!)
- How to hire for your #growth team
- How you get users addicted to your app
Tweet Some Quotes from This EpisodeAt @tilt in Canada, we borrowed a lot of growth tactics from @Facebook, @YikYak, and other brands that did a really good job of creating a solid user growth in college campuses quickly. – @skstock Click To Tweet Our goal at the growth team at @tilt is campus-by-campus user saturation before we saw viral organic growth. – @skstock Click To Tweet When I’m looking to hire for the #growth team, I look for resilience. I need people who are stubborn enough to find a solution for impossible problems. – @skstock Click To Tweet #Growth leaders need to empathize with users, understand where your users live, what they’re feeling and how them interacting with your product will produce dopamine or cortisol. – @skstock Click To Tweet I look at notifications (email or app) as a method to produce more dopamine for my users. Then you can create addictive patterns in your users. – @skstock Click To Tweet Only send users emails when it’s value add to them. Ask yourself what problem are you solving with each each email, notification that you send. – @skstock Click To Tweet One of the things startups and #growth teams don’t do enough is talk to users through interviews, user testing and track user behaviour. – @skstock Click To Tweet I look for people in my #growth team who can solve problems quickly because you’re thrown into the lion’s den. Day 2, you’re executing. – @skstock Click To Tweet
About Sarah Stockdale
Sarah Stockdale is a growth veteran, with 7 years of experience growing and scaling early stage technology companies. With experience working at venture-backed companies out of both Toronto and Silicon Valley, Sarah has grown companies from scratch and led large growth teams. Past experience includes Product Marketing and Business Development at Wave and most recently, Sarah led a multi-national growth team at Tilt as the Director of Global Community Growth. Sarah mentors with Venture for Canada and 500 Startups, and has taught and spoken at Ryerson, Queen’s, Brainstation, HackerYou, McMaster, George Brown and Mohawk College.
Her career journey
How she got into Tilt through Twitter DM
What Tilt is
Her role in Tilt
The magic that occurred which helped Tilt succeed
The process of finding what to do next
How they determine which university/school to target first
Where they find insights
Her growth team
Couple of things she recommends when looking/hiring for growth
How to get people addicted to an app
Questions she asks to validate resiliency and other things she looks out for
Listen to Part 2 of my chat with Sarah Stockdale
Music By The Passion HiFi www.thepassionhifi.com.