As a growth marketer, data is king. But, there’s so much data everywhere! How do you make sure you don’t drown in data? Nick Drew, currently CEO of a boutique data agency called Fuse Insights and previously data and research roles at Yahoo Canada, Microsoft and Financial Times, gives fresh perspective on forming a data-driven growth strategy. In this episode, learn Nick’s process for gathering and developing actionable insights from data, why curiosity is the most important thing when interpreting data and why more data might actually be a bad thing.
Curiosity is the key to reading data and getting insights. People are not asking enough questions. Ask why and so what. – Nick Drew Click To TweetWhat You’ll Learn in This Episode
- Nick’s process on gathering and developing actionable insights from data
- Why curiosity is so important when interpreting data
- Why more data may not be the solution for your business or startup
- How AI and machine learning is changing the game for data analysis
Tweet Some Quotes from This Episode
In #marketing, #PR, #startups and strategy, everything has to be backed-up by data. Saying that you don't know how to do it is just not good enough. – Nick Drew Click To Tweet #Data is not a magic bullet. Getting data is only half the work. It's making sense of the data and pulling out the insights where the real magic happens. – Nick Drew Click To Tweet Curiosity is the key to reading data and getting insights. People are not asking enough questions. Ask why and so what. – Nick Drew Click To Tweet Insights are only insights because we didn't previously know them. And you get it by asking a ton of questions about data. – Nick Drew Click To Tweet Data is helpful. But the thing that ties data together is the person. Don't forget to ask yourself what the data tells you. – Nick Drew Click To Tweet One of the biggest myths with data is that if data is good, more data is better. Sometimes, more insights are from far fewer data. It's easier to include more data. But it can be a distraction. – Nick Drew Click To TweetAbout Nick Drew
Nick Drew has been a researcher for more than fifteen years and a research client for ten. After working at the Financial Times and Microsoft, he spent several years as Head of Research for Yahoo across Canada and Latin America, developing and managing a program of award-winning research from small tactical projects to large-scale thought leadership initiatives.
He later set up the Research and Analytics function for FleishmanHillard Canada, helping the company to incorporate research and data into its ways of working, and supporting a wide range of clients across the public and private sectors in their research and insights needs.
Nick’s interspersed his career with time working for agencies ranging from large multinationals to small boutique shops. But it’s the time he spent working as a research client that he really found a passion for the art of taking business challenges and turning them into questionnaires, and transforming data and qual transcripts into meaningful outcomes for marketers, sales folks and C-Suite leadership.
Show Notes
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02:35
Nick’s backstory
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04:10
His first move into the client side of research
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06:45
How research is not that exciting as an industry
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07:10
Working in the PR space
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09:53
Why people often get the data wrong
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11:25
Data-driven careers and jobs
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14:30
How their process looks like
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15:50
Curiosity and asking questions
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18:38
Quantitative and qualitative data gathering
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22:20
Tips on how to use data smarter
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26:12
The one metric that matters
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27:37
The implication of AI
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29:34
The need to have somebody make a decision for the business
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32:17
Tools he is using
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34:25
Tips for those who are trying to get into data research or analysis
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36:18
Specialism
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37:42
Skills employers are looking for
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Links
- Financial Times
- Salesforce
- MailChimp
- Lean Analytics by Alistair Croll and Benjamin Yoskovitz
- Microsoft Excel
- Microsoft Powerpoint
- Tableau Software
- Simon Sinek
- Fuse Insights
- Nick’s LinkedIn Profile
In the next episode, we have Rob Mann, UX Copywriter at Manulife
Music By The Passion HiFi www.thepassionhifi.com.