Today is the day Growth Marketing Today releases its 100th episode. It’s only appropriate that the topic for this episode is all about growth. Ever since Sean Ellis, previously the founder and CEO of GrowthHackers.com, coined the term “growth hacking” in 2010, there’s been a lot of misconception about that term.
Today, I have Anuj Adhiya, who worked with Sean Ellis at Growthhackers.com as the Director of Engagement and Analytics. He also recently wrote the book Growth Hacking for Dummies. Anuj has mentored and coached many startups on the growth methodology at Harvard Innovation Labs. He’s currently the VP of Growth at Jamber. If we can call anyone a growth expert, Anuj is one of them.
In episode 100, you’ll learn:
- The difference between traditional marketing and growth hacking
- How to build a growth team from the ground up
- Common mistakes when startups make when it comes to growth (and how you can avoid it)
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Tweet Some Quotes from This Episode
Growth teams have to involve their whole organization as much as possible or else they're done. – @AnujAdhiya from @GrowthToday podcast. Get the full podcast episode 👇 Click To Tweet Growth hacking is the process of continually and rapidly testing across the sum of experiences that customers go through while interacting with your company and brand. – @AnujAdhiya from @GrowthToday podcast. Get the full episode… Click To TweetKey Discussion Points
- [02:43] Anuj journey to becoming the author of Growth Hacking for Dummies
- [04:59] The difference between traditional marketing and growth hacking
- [10:31] What do growth teams look like inside companies?
- [15:07] Should every company including D2C eCommerce have a growth team?
- [19:10] Some examples of growth experiments at Jamber, a D2C eCommerce brand
- [21:16] The best tool to manage growth experiments
- [23:25] How to pick a North Star metric
- [29:00] How to build a growth culture in your organization
- [34:21] Common mistakes startups make when it comes to growth
- [36:38] How can you systematize successful growth experiments into the organization
- [40:33] Anuj’s advice to companies about growth
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About Anuj Adhiya
Anuj Adhiya learned growth hacking as a community moderator and then Director of Engagement and Analytics at GrowthHackers (founded by Sean Ellis, who coined “growth hacking”). He’s mentored and coached a number of startups on the growth methodology at Harvard Innovation Labs & Seedstars. He’s currently the VP of Growth at Jamber.
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Get the free cheat sheet from this episode
Get the actionable tips and notes from the latest podcast episode in a one-page PDF for free. 👇
About The Growth Marketing Today Podcast
Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today’s smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler.
Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company.
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