July 2019 Podcast Metrics

In May, I announced that I’m going to start publishing the metrics for this podcast. I’m following in the footsteps of Baremetric’s The Open Project, where SaaS companies publish their metrics publicly.

I have three main reasons why I publish my podcast’s metrics:

  1. I believe that being completely transparent will ultimately result in increased trust. And for me, trust is everything, whether that’s the friendships I’ve built or the businesses I’ve worked with.
  2. I believe transparency creates better products. Unless you have a Steve-Jobs-like instinct, great products and services are not created in a vacuum without any user or customer feedback. That’s one of the reasons I’m opening the curtains and showing everyone the experiments I’ve been running to improve my podcast – I want to get better at this.
  3. Publishing my podcast metrics publicly helps me organize my thought process. I’ve been optimizing to the title, description and overall design of my podcast’s website based on the data I have. The problem with me is that I suck at documenting. So, a month after, I look at the things I’ve done and forgotten why I did them. By going through in actually writing about what I’ve done and why, it helps me keep track of those changes and reasons.

If you have any questions about why I’m doing this, feel free to tweet at me or send me a DM via Twitter @RamliJohn

Let’s jump in

July 2019 Metrics

Downloads: 4,693 (28%+ from last month)

July 2019 Podcast Listener Trends

Audiogram Video Views: 10,431 (55%+ from last month)

— Ramli John (@RamliJohn) June 6, 2019

Most Popular Episode: GMT046 – Corey Haines – Head of Growth at Baremetrics – 624 downloads

Most Popular Podcast Player: Apple Podcast

Most Listeners by Location: United States (56% of downloads)

Income Earned: $0

Observations and Reflections

➡️ I published twice as many podcast episodes in July. However, the number of downloads only increased by 28% from the previous month. Publishing more podcasts meant I had less time to promote each episode.

➡️ However, publishing twice as many episodes in July resulted in a 55% increase in podcast snippet video views. July was a great month for getting awareness for Growth Marketing Today. This didn’t necessarily result in podcast downloads though.

➡️ The most watched podcast snippet video is with Marijana Kay, with over 1,859 views. This was a special episode since it was episode 50! It was also my first guest from Europe (Dublin, Ireland to be precise).


➡️ One of my favourite moments in July was when Val Geisler sent the following email to her list about Growth Marketing Today

“I was kinda having a bad going into this recording but Ramli is such a good host that my day instantly turned around within a few minutes.”

➡️ The most popular episode in July is with Corey Haines from Baremetrics. However, as you can see below, the top 3 podcast episodes for July were very close:


New Changes

1) I have started creating podcast cheat sheets. My hypothesis is that listeners want a one-page note of actionable tips from each episode. This is to help them take the learnings from the episode and apply it to their work. I just started this in July. So, I’ll publish the result of this experiment next month. So far, it’s promising for lead gen.


2) In terms of monetization, I have created a Patreon membership. I got my first Patreon supporter in July 🎉

Questions and Suggestions

If you have questions or suggestions, the best place to reach me is via twitter – @RamliJohn.

To follow along with my journey with this podcast, subscribe to my mailing list here.


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