The 5-Step Conversion Optimization Process Used at 3M, eBay, and Target with Khalid Saleh, Founder of Invesp (GMT104)


There’s no magic bullet to increase conversions. What works for one business may not translate to another. If you want to boost your conversions, unfortunately, you have to put in the work. That doesn’t mean you have to start from scratch!

In this episode, Khalid Saleh, Co-founder of Invesp, author of Conversion Optimization: The Art and Science of Converting Prospects to Customers, and creator of The Conversion Optimization Mastery, outlines his five-step conversion optimization process that his team has used at companies like 3M, eBay, Target, and more.

In episode 104, you’ll learn:

  1. Why most marketers are talking to customers for user research incorrectly
  2. The conversion optimization process applied at 3M, eBay, Target, and more
  3. Why shouldn’t marketers rely on tools and tactics
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Tweet Some Quotes from This Episode
If you know how to talk to customers correctly, It will make you the most amazing marketer and copywriter. – @khalidh from @GrowthToday podcast. Get the full podcast episode 👇 Click To Tweet I can increase your conversion rate close to 100%. Offer your products for free. You don't want that! What you're optimizing for is the customer experience. – @khalidh from @GrowthToday podcast. Get the full episode 👇 Click To Tweet
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Thank you for the sponsor of this episode 42+ Agency.

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Key Discussion Points
  • [05:00] – How Khalid started Invesp
  • [13:13] – Why shouldn’t marketers rely on tools and tactics?
  • [15:40] – Most marketers are talking to customers for user research incorrectly
  • [22:00] – Khalid’s Conversion Optimization Process
  • [26:10] – How to make sure that you’re optimizing for the customer experience and not just for signups
  • [32:10] – What is Khalid’s one or two pieces of advice to marketers?
  • [33:30] – How can you design and launch better conversion optimization experiments
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About Khalid Saleh

Khalid Saleh is the CEO and Cofounder of Invesp, a leading provider of conversion optimization software and services. A recognized expert of marketing strategy, he has presented at marketing conferences across the globe. Khalid has been a frequent guest in key media .outlets, including CNN, BBC, SKY, France 24, MSNBC, New York Times, National Public Radio, and more.

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Get the actionable tips and notes from the latest podcast episode in a one-page PDF for free. 👇

About Growth Marketing Today

Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today’s smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler. 

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