The 7-Step Roadmap to Marketing and Sales Alignment with Jeff Davis (GMT103)


According to a recent Harvard Business Review article, sales and marketing misalignment is the number one reason why an organization’s annual revenue stagnates or, worse, declines.

The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing, and we all need to know more about our customers.

In this episode of Growth Marketing Today, Jeff Davis, a keynote speaker, author of Create Togetherness, and CEO of JD2 Consulting Group, reveals his 7-step roadmap to sales and marketing alignment.

In episode 103, you’ll learn:

  1. The actual cost of sales-and-marketing misalignment to businesses
  2. Symptoms of sales-and-marketing misalignment
  3. The one step that’s often overlooked when aligning the sales and marketing teams
Get the free cheat sheet from this episode

Get the actionable tips and notes from the latest podcast episode in a one-page PDF for free. 👇

Our sponsor for this episode

Thank you for the sponsor of this episode 42+ Agency.

  • Streamline operations
  • Implement new tech stack
  • Design ABM & demand generation strategies
  • Create a predictable revenue pipeline

They’ve worked with some amazing companies like Onfleet, Hubdoc, Guestlogix, Flexday, and more.

Book a free roadmapping session at

Key Discussion Points
  • [06:55] – Why is it important to have marketing and sales aligned?
  • [08:38] – What is the cost of marketing and sales misalignment?
  • [11:04] – How do you determine the extent of marketing and sales misalignment in a company?
  • [12:58] – Why can you just fix the marketing and sales misalignment with technology?
  • [16:07] – The 7 step roadmap to fixing marketing and sales misalignment
  • [21:36] – What is the one step that’s often overlooked when aligning the sales and marketing teams?
  • [23:01] – How can marketers work better with the sales team?
  • [24:22] – How can sales people work better with marketers?
  • [25:56] – Does hiring a Chief Revenue Officer to overlook the marketing and sales function fix the marketing-sales misalignment?
Become a Patreon Supporter

From scheduling, recording, and editing each new episode, this weekly podcast is one-person labor of love to all things marketing. If you like what I do here, please consider supporting this podcast on Patreon.

Patreon allows the fans for this show to contribute as little as $2 per episode, which is less than a cup of coffee a week, and receive a load of extra perks and goodies like:

  • An ad-free experience of the podcast
  • Early access to every new episode before the public release
  • Unlimited access to all the growth cheat sheets
  • And more…

Learn more about our Patreon. Thank you 🙏

If you can’t give or don’t feel like it, that’s ok, too. I’m just happy you’re here!

About Jeff Davis

Jeff Davis, Founder and CEO of JD2 Consulting Group, is a sales and marketing alignment expert that pulls from his over 15 years of experience in sales, marketing, and business development. He has seen this misalignment issue face-to-face at companies that range from large, global organizations to early-stage startups. Jeff works with companies that are ready to transform their misaligned sales and marketing teams into a cohesive Revenue Engine that can meet the needs of the modern buyer and drive growth for the company. He does this by helping leaders focus on his three pillars of alignment strategy – Data, Process, and Communication.

Jeff Davis has worked with many companies such as Salesforce, LinkedIn, Seismic, Oracle and more. He is also the executive producer and host of where he has the chance to have conversations focused on sales and marketing alignment strategy with leading voices in sales, marketing, leadership, psychology, neuroscience and other related areas of focus.

He is known for his unique style of pairing evidence-based research and real-world experience to provide insights leaders can take action on to transform their business and compete on a higher level.

Get the free cheat sheet from this episode

Get the actionable tips and notes from the latest podcast episode in a one-page PDF for free. 👇

About Growth Marketing Today

Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today’s smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler. 

Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company.

Listen to the four most popular episodes:

April Dunford - Obviously Awesome - Podcast
Rand Fiskin on Growth Marketing Today Podcast
Val Geisler in the Growth Marketing Today Podcast
Hiten Shah on Growth Marketing Today Podcast

Music By The Passion HiFi

Leave a Reply

Your email address will not be published. Required fields are marked *