According to a recent Harvard Business Review article, sales and marketing misalignment is the number one reason why an organization’s annual revenue stagnates or, worse, declines.
The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing, and we all need to know more about our customers.
In this episode of Growth Marketing Today, Jeff Davis, a keynote speaker, author of Create Togetherness, and CEO of JD2 Consulting Group, reveals his 7-step roadmap to sales and marketing alignment.
In episode 103, you’ll learn:
- The actual cost of sales-and-marketing misalignment to businesses
- Symptoms of sales-and-marketing misalignment
- The one step that’s often overlooked when aligning the sales and marketing teams
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Key Discussion Points
- [06:55] – Why is it important to have marketing and sales aligned?
- [08:38] – What is the cost of marketing and sales misalignment?
- [11:04] – How do you determine the extent of marketing and sales misalignment in a company?
- [12:58] – Why can you just fix the marketing and sales misalignment with technology?
- [16:07] – The 7 step roadmap to fixing marketing and sales misalignment
- [21:36] – What is the one step that’s often overlooked when aligning the sales and marketing teams?
- [23:01] – How can marketers work better with the sales team?
- [24:22] – How can sales people work better with marketers?
- [25:56] – Does hiring a Chief Revenue Officer to overlook the marketing and sales function fix the marketing-sales misalignment?
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About Jeff Davis
Jeff Davis, Founder and CEO of JD2 Consulting Group, is a sales and marketing alignment expert that pulls from his over 15 years of experience in sales, marketing, and business development. He has seen this misalignment issue face-to-face at companies that range from large, global organizations to early-stage startups. Jeff works with companies that are ready to transform their misaligned sales and marketing teams into a cohesive Revenue Engine that can meet the needs of the modern buyer and drive growth for the company. He does this by helping leaders focus on his three pillars of alignment strategy – Data, Process, and Communication.
Jeff Davis has worked with many companies such as Salesforce, LinkedIn, Seismic, Oracle and more. He is also the executive producer and host of TheAlignmentPodcast.com where he has the chance to have conversations focused on sales and marketing alignment strategy with leading voices in sales, marketing, leadership, psychology, neuroscience and other related areas of focus.
He is known for his unique style of pairing evidence-based research and real-world experience to provide insights leaders can take action on to transform their business and compete on a higher level.
Links
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About Growth Marketing Today
Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today’s smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler.
Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company.
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