The 22-Email Welcome Series That’s Generated over $150k for an eCommerce Brand with Samar Owais (GMT105)

 

With all the hype surrounding social media platforms like Tik Tok in recent years, it’s easy to forget that email remains the most potent channel for driving business today.

Email marketing has a median ROI of 122%. It consistently and overwhelmingly beats out other marketing formats like social media, direct mail, and paid search. To put that in perspective, this is more than four times higher than any of those other marketing formats.

One of the types of emails with the highest engagement and open rates is the welcome email. In this episode, Samar Owais, an Email Strategist and Conversion Copywriter and creator of Emails Done Right, reveals her 22-email sales-generating welcome series for eCommerce brands.

I was just as shocked as you are to find out her best-performing welcome email series is 22 emails long. But her campaign has generated over $150k for an eCommerce brand that she worked with.

In episode 105, you’ll learn:

  1. The common email marketing mistakes eCommerce brands make that’s costing them conversions and sales
  2. The email sequence Samar created for Copyhackers.com
  3. How to design a cart abandonment email series that’s not creepy
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Thank you for the sponsor of this episode 42+ Agency.

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They’ve worked with some amazing companies like Onfleet, Hubdoc, Guestlogix, Flexday, and more.

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Key Discussion Points
  • [02:40] – Samar’s journey to becoming an email strategist and conversion copywriter
  • [08:10] – The difference between writing email conversion copywriting and content for blogs
  • [10:14] – The common email marketing mistakes eCommerce brands make that’s costing them conversions and sales.
  • [14:02] – How do you create a high-converting, brand-building welcome email series
  • [16:25] – What do you do after a welcome series if a subscriber doesn’t make a purchase
  • [17:30] – How Samar designs a sales-generating welcome email series that’s 15-22 emails long
  • [21:10] – How do you design a cart abandonment email series that’s not creepy
  • [24:02] – Instead of offering discounts in your cart abandonment email, Samar suggests doing this thing instead
  • [25:40] – Should your emails come from a person or the company?
  • [31:30] – The email sequence Samar created for Copyhackers.com
  • [34:10] – The difference between copywriting for SaaS and eCommerce
  • [38:14] – What Samar thinks about HEY, a new email service from Basecamp
  • [40:46] – Samar’s one piece of advice to marketers
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About Samar Owais

Samar Owais is an email conversion copywriter for SaaS and eCommerce. She’s worked with amazing clients like Copyhackers, Paul Jarvis, Val Geisler, and more. She loves writing (kinda goes without saying), road trips, and helping writers succeed in their freelance writing businesses.

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Get the free cheat sheet from this episode

Get the actionable tips and notes from the latest podcast episode in a one-page PDF for free. 👇


About This Podcast

Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today’s smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler.

Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company.

Listen to the four most popular episodes:

April Dunford - Obviously Awesome - Podcast
Rand Fiskin on Growth Marketing Today Podcast
Val Geisler FixMyChurn.com in the Growth Marketing Today Podcast
Hiten Shah on Growth Marketing Today Podcast

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