Without knowing it, you might be creating marketing campaigns that signal to customers that they don’t belong there. In this episode, Sonia Thompson, CEO of Thompson Media Group, shares her 5-step approach for creating a more inclusive marketing strategy. Plus, she gives actionable strategies that you can start implementing right away.

In episode 115, you’ll learn how to:

1. Re-evaluate Your Ideal Customer Avatar
2. Make Cultural Intelligence a Priority
3. Audit your Customer Experience

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Tweet Some Quotes from This Episode

One size fits all is a lie, especially when it comes to your personas. – @soniaethompson from @GrowthToday podcast. Get the full podcast episode 👇 Click To Tweet Your relationship with your customers need to come across as a true relationship. That means knowing them in a deeper level. – @soniaethompson from @GrowthToday podcast. Get the full episode 👇 Click To Tweet

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About Sonia Thompson

Sonia Thompson is the CEO of Thompson Media Group. She spent more than 10 years living the corporate life helping grow million and billion dollar healthcare brands around the world. Now, as a marketing strategist and consultant, she helps business owners get the customers they want and keep them coming back for more.

Links

• Sonia on Twitter
• Sonia Thompson on LinkedIn
• Sonia’s Website

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About Growth Marketing Today

Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today’s smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler.

Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company.

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