5-Steps To Make Your Marketing More Inclusive with Sonia Thompson (GMT115)

Without knowing it, you might be creating marketing campaigns that signal to customers that they don’t belong there. In this episode, Sonia Thompson, CEO of Thompson Media Group, shares her 5-step approach for creating a more inclusive marketing strategy. Plus, she gives actionable strategies that you can start implementing right away.

In episode 115, you’ll learn how to:

  1. Re-evaluate Your Ideal Customer Avatar
  2. Make Cultural Intelligence a Priority
  3. Audit your Customer Experience
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One size fits all is a lie, especially when it comes to your personas. – @soniaethompson from @GrowthToday podcast. Get the full podcast episode 👇 Click To Tweet Your relationship with your customers need to come across as a true relationship. That means knowing them in a deeper level. – @soniaethompson from @GrowthToday podcast. Get the full episode 👇 Click To Tweet
Our sponsor for this episode

Thank you for the sponsor of this episode 42+ Agency.

  • Streamline operations
  • Implement new tech stack
  • Design ABM & demand generation strategies
  • Create a predictable revenue pipeline

They’ve worked with some amazing companies like Onfleet, Hubdoc, Guestlogix, Flexday, and more.

Book a free roadmapping session at https://fourtytwo.agency/gmt

About Sonia Thompson

Sonia Thompson is the CEO of Thompson Media Group. She spent more than 10 years living the corporate life helping grow million and billion dollar healthcare brands around the world. Now, as a marketing strategist and consultant, she helps business owners get the customers they want and keep them coming back for more.

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Get the actionable tips and notes from the latest podcast episode in a one-page PDF for free. 👇

About Growth Marketing Today

Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today’s smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler.

Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company.

Don’t take my word for it. Listen to the 4 most popular episodes and let me know what you think:

April Dunford - Obviously Awesome - Podcast
Rand Fiskin on Growth Marketing Today Podcast
Val Geisler FixMyChurn.com in the Growth Marketing Today Podcast
Hiten Shah on Growth Marketing Today Podcast

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