Podcasting isn’t new. It’s been around for over a decade now. However, it’s experienced a massive rise in popularity rise. It’s not surprising at all—after all, the low cost of creation and the ease of consumption has made podcasting the consummate way to reach niche audiences. Those qualities have also made the medium the perfect vehicle for those who would like to build a powerful personal brand.
In this episode, Stewart Hillhouse shares how he used podcasting as a way to build his personal brand.
In episode 128, you’ll learn:
- How he measures the success of his podcast (hint: it’s not the number of downloads of each episode)
- How to get over the fear of putting yourself out there
- Stewart’s podcast creation system
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When starting a podcast, don't pretend to be an expert. Act like a reporter instead. – @stew_hillhouse from @GrowthToday podcast. Get the full podcast episode 👇 Click To Tweet You don't need permission to interact with people on Twitter and LinkedIn. Build a collection of mentors. – @stew_hillhouse from @GrowthToday podcast. Get the full episode 👇 Click To TweetOur sponsor for this episode
Thank you for the sponsor of this episode, LinkedIn.
LinkedIn is an undiscovered golden mine for many advertisers.
One thing I love about advertising on LinkedIn is how you can target by very exclusive criteria that you will not find anywhere else, such as:
- Company growth rate – so you can reach fast-growing organizations;
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- Member Skills – so you can find people with very specific skills and qualifications;
- and more!
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Whether you’re looking to generate leads, drive website traffic, and build brand awareness, LinkedIn advertising can help you reach your business goals.
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About Stewart Hillhouse
Stewart Hillhouse is the Head of Audience Growth for Customer Camp, where they help frustrated product teams figure out where to focus so they can make better decisions and market smarter.
He’s also the host of the Top Of Mind podcast, a weekly show on Stewart’s conversations with Marketers, Creatives, and leaders who are shaping the culture around us.
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