How To Build And Grow a Paid Membership Business with Tara McMullin (GMT119)

The #1 question small business owners want to know is: What works?

What works in marketing? What works in hiring? What works to manage time and increase productivity? What works to sell more, earn more, drive more results?

That’s where Tara McMullin comes in. She created the What Works, a podcast and paid community of small business owners getting real about what’s working & what’s not as they manage their businesses. 

In episode 119, you’ll learn:

  1. How content marketing different from building community
  2. How Tara and the What Works team onboards new members to make sure they’re seen and heard
  3. The right amount of content mix to make sure paid members keep coming back
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The difference between content marketing and community building is how the conversation flows. Content marketing is typically a broadcast while community is a conversation. – @taragentile from @GrowthToday podcast. Get the full podcast… Click To Tweet When building a community, think about it like throwing a party and bringing people together around a particular pain point or interest. – @taragentile from @GrowthToday podcast. Get the full episode 👇 Click To Tweet
Our sponsor for this episode

Thank you for the sponsor of this episode 42 Agency. They work with high growth B2B SaaS Companies helping them:

  • Build and scale Revenue and Marketing operations
  • Accelerate demand generation and pipeline growth. 
  • Streamline operations
  • Create a predictable revenue pipeline

They’ve worked with some amazing companies like Onfleet, Hubdoc, Guestlogix, Flexday, and more.

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About Tara McMullin

Tara McMullin is the founder of What Works, a podcast and online community. Tara is on a mission to facilitate honest conversations about small business today. She has been named one of the top 24 female podcast hosts for business owners on Entrepreneur.

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Get the actionable tips and notes from the latest podcast episode in a one-page PDF for free. 👇

About Growth Marketing Today

Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today’s smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler.

Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company.

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