How to Profitably Use Your Brand as a Force for Good with Toyin Adon-Abel (GMT120)

Incorporating social good into a business model has always been laudable, but it’s especially important as Millennials reach the height of their spending power. According to Boston Consulting Group, almost half of Millennials are willing to make a purchase to support a cause, and over half will pay more for environmentally sustainable products.

In this episode, Toyin Adon-Abel, Founder and Creative Director at Meddling Minds in Atlanta, shares how he’s using his marketing and journalism background to help brands impact social change.

In episode 120, you’ll learn:

  1. Why it’s important for marketers to take responsibility for creating social change
  2. How marketers can leverage brand to impact social change
  3. How to track and scale revenue from “cause marketing”
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  • Streamline operations
  • Implement new tech stack
  • Design ABM & demand generation strategies
  • Create a predictable revenue pipeline

They’ve worked with some amazing companies like Onfleet, Hubdoc, Guestlogix, Flexday, and more.

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About Toyin Adon-Abel

Toyin Adon-Abel Jr. is Founder and Creative Director of MeddlingMinds, a network of socially conscious professionals and creatives leveraging the power of marketing to empower our communities. They work with startups, large brands, nonprofits and entrepreneurs generate revenue results from marketing while also aligning with consumer values.

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