A self-professed startup junkie, Alex Shipillo always thought he’d always be working in growth marketing for startups. He’s had stints in well-known Canadian startups such as Influitive, Indochino, and Helpful. But then the call came and Alex ended up as the Director of Growth Marketing at Clio, a fast-growing scale-up company now with over 500 employees.
In this episode, Alex draws upon his experience and shares how growth marketing differs in startups versus scale-ups. In this episode, you’ll learn:
- The challenges and benefits of joining a scale-up as a growth marketer
- How to be successful as a growth marketer in a fast-growing scale-up company
- Common pitfalls to avoid when transitioning from a startup to a scale-up
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As a growth marketer in a scale-up, you can't make the impact you want on your own. You have to collaborate with others. – @alexshipillo from @GrowthToday podcast. Get the full podcast episode 👇 Click To Tweet At a scale-up, you’re thinking about growth in so many different ways: different segments, different verticals, different products, different geographies, different. channels. – @alexshipillo from @GrowthToday podcast. Get the full… Click To TweetOur sponsor for this episode
Thank you for the sponsor of this episode 42+ Agency.
- Streamline operations
- Implement new tech stack
- Design ABM & demand generation strategies
- Create a predictable revenue pipeline
They’ve worked with some amazing companies like Onfleet, Hubdoc, Guestlogix, Flexday, and more.
Book a free roadmapping session at https://fourtytwo.agency/gmt
About Alex Shipillo
Alex Shipillo leads the Growth Marketing team at Clio, the world’s leading cloud-based technology platform for the legal industry. Prior to that, he held startup marketing roles at Influitive, Indochino, and Helpful. Back in the day, Alex was named as one of Marketing Magazine’s Top 30 under 30 marketers.
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