Communities are everywhere nowadays. For some people, communities are a place to learn and explore specific topics or interests. For others, it’s where they discuss personal issues and find comfort among those with similar experiences.
For businesses, building a community can help with customer support, product development, and marketing. In episode 154, you’ll learn from Krystal Wu, Community Manager at Shopify:
- The advantages of building a community for a B2B brand
- How Krystal taps into a community to amplify content reach
- How to measure the health of an online community
Our sponsor for this episode
This episode is brought to you by 42 Agency.
They are a plug-and-play demand generation and marketing operation agency for B2B SaaS Companies that are ready to scale. They can help you:
- Streamline operations
- Implement new tech stack
- Design ABM & demand generation strategies
- Create a predictable revenue pipeline
They’ve worked with some amazing companies like Onfleet, Hubdoc, Guestlogix, Flexday, and more.
Learn more at https://fourtytwo.agency/ and get $500 in free consulting time
About Krystal Wu
Krystal Wu is the Community Manager at Shopify. Prior to that, she was the Social Media Community Manager at HubSpot.
Links
Get the free cheat sheet from this episode
Get the actionable tips and notes from the latest podcast episode in a one-page PDF for free. 👇
About Growth Marketing Today
Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today’s smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler.
Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company.
Don’t take my word for it. Listen to the 4 most popular episodes and let me know what you think:
Music By The Passion HiFi www.thepassionhifi.com.