You’ve worked hard to build your product idea. Your product is out in the world. But no one is paying to use your SaaS.
Marc Thomas, Head of Growth at Powered By Search, has been there too.
When he launched my company, he toiled and ground it out for years on a direct sales-only model and it was grueling. But bit by bit Marc put into place the fundamentals of the early stage growth playbook which resulted in organic signups going up by 1330% and revenue from low or no-touch sales by 17%
In episode 155, you’ll learn:
- Why value props matter more than positioning at early-stage
- The difference between value propositions and positioning
- How to test your messaging in less than 20 minutes
Our sponsor for this episode
This episode is brought to you by 42 Agency.
They are a plug-and-play demand generation and marketing operation agency for B2B SaaS Companies that are ready to scale. They can help you:
- Streamline operations
- Implement new tech stack
- Design ABM & demand generation strategies
- Create a predictable revenue pipeline
They’ve worked with some amazing companies like Onfleet, Hubdoc, Guestlogix, Flexday, and more.
Learn more at https://fourtytwo.agency/and get $500 in free consulting time
About Marc Thomas
Marc Thomas is the Head of Growth at Powered By Search and host of The Inflection Point podcast. You can find his work and articles at https://www.positivehuman.co/
- Marc on Twitter
- Marc on LinkedIn
- Powered by Search website
- The Early-Stage Growth Course
Get the free cheat sheet from this episode
Get the actionable tips and notes from the latest podcast episode in a one-page PDF for free. 👇
About Growth Marketing Today
Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today’s smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler.
Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company.
Don’t take my word for it. Listen to the 4 most popular episodes and let me know what you think:
Music By The Passion HiFi www.thepassionhifi.com.