The Early-Stage Growth Playbook with Marc Thomas (GMT155)

You’ve worked hard to build your product idea. Your product is out in the world. But no one is paying to use your SaaS.

Marc Thomas, Head of Growth at Powered By Search, has been there too.

When he launched my company, he toiled and ground it out for years on a direct sales-only model and it was grueling. But bit by bit Marc put into place the fundamentals of the early stage growth playbook which resulted in organic signups going up by 1330% and revenue from low or no-touch sales by 17%

In episode 155, you’ll learn:

  1. Why value props matter more than positioning at early-stage
  2. The difference between value propositions and positioning
  3. How to test your messaging in less than 20 minutes

Our sponsor for this episode

This episode is brought to you by 42 Agency.

They are a plug-and-play demand generation and marketing operation agency for B2B SaaS Companies that are ready to scale. They can help you:

  • Streamline operations
  • Implement new tech stack
  • Design ABM & demand generation strategies
  • Create a predictable revenue pipeline

They’ve worked with some amazing companies like Onfleet, Hubdoc, Guestlogix, Flexday, and more.

Learn more at

and get $500 in free consulting time

About Marc Thomas

Marc Thomas is the Head of Growth at Powered By Search and host of The Inflection Point podcast. You can find his work and articles at

Get the free cheat sheet from this episode

Get the actionable tips and notes from the latest podcast episode in a one-page PDF for free. 👇

About Growth Marketing Today

Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today’s smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler.

Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company.

Don’t take my word for it. Listen to the 4 most popular episodes and let me know what you think:

April Dunford - Obviously Awesome - Podcast
Rand Fiskin on Growth Marketing Today Podcast
Val Geisler in the Growth Marketing Today Podcast
Hiten Shah on Growth Marketing Today Podcast

Music By The Passion HiFi

Leave a Reply

Your email address will not be published. Required fields are marked *