About John

John is passionate about helping companies scale from product market fit. His core specialties are in customer acquisition, data analysis, designing and running experiments and creating processes within companies to scale. John’s life long dream is to help companies with this traction goal. His startup experience started as the first official full-time Business Development Representative (BDR) at Vidyard (YC Company – has over a 300M valuation & joined early – under 18 employee), where he helped craft the sales process that is being used today. There, he fell in love with marketing. He’s currently the head of growth at Obie.ai (500 Startups Batch 20).

Show Notes

• 2:40

  How John from Obie.Ai got to where he is now

• 3:31

  Meeting Michael Litt and becoming part of Vidyard

• 4:40

  Transitioning from business development to his role as head of growth

• 6:55

  Growth marketers versus digital marketers

• 8:30

  Growth marketers focus on the full AARRR funnel

• 9:50

  Skills a growth marketer should have

• 11:40

  What is Obie.ai?

• 12:50

  What does the growth process look like at Obie.ai

• 15:30

  Learning is the key to growth marketing.

• 17:35

  Quantitative data only says the “what.” The qualitative data shows the “why” behind the “what.”

• 19:45

  What is growth engines at Obie.ai

• 21:49

  How do you keep yourself and your team from burning out from moving too fast

• 23:20

  How do you manage the expectation of the CEO and the team

• 24:40

  John’s tip to anyone trying to get into growth marketing.

Links

• Obie.ai
• Vidyard
• Michael Litt – CEO of Vidyard
• John’s email – john@tasytt.com

Music By The Passion HiFi www.thepassionhifi.com