For large enterprise organizations, the idea of executive leaders being more active on social media can be a bit intimidating. Would it do more harm than good?
But, the data has continued to show the risks of not having leadership on social media. 77% of consumers would rather purchase from a company where executives are active on social media. (source)
In episode 143, you’ll learn from Lina Duque, a social media strategist, university lecturer, and international speaker:
- The value of having business leaders on social media
- The three steps to building influence online
- Common social media mistakes
Our sponsor for this episode
Thank you for the sponsor of this episode PartnerStack.
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About Lina Duque
Lina Duque, MBA, is a social media strategist, university lecturer and international speaker whose analysis has appeared in CNN, Forbes and the Harvard Business Review, among others. She is advisor to senior leaders on using social media to amplify their message and impact. Lina’s speaking portfolio includes Harvard University, McGill University, University of Toronto, Lean In Canada, Women in Bio, Ellevate Network (New York) and the World Communication Forum (Geneva). She teaches Digital Media Strategy for Executives at the University of Toronto’s School of Continuing Studies. Lina is also founder of UNTOLD, an initiative that empowers women to own, tell and share their stories. Lina has an Executive MBA from the Ivey Business School, Western University.
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