Why Social Media Is an Essential Tool for Business Executives With Lina Duque (GMT143)

For large enterprise organizations, the idea of executive leaders being more active on social media can be a bit intimidating. Would it do more harm than good?

But, the data has continued to show the risks of not having leadership on social media. 77% of consumers would rather purchase from a company where executives are active on social media. (source)

In episode 143, you’ll learn from Lina Duque, a social media strategist, university lecturer, and international speaker:

  1. The value of having business leaders on social media
  2. The three steps to building influence online
  3. Common social media mistakes

Our sponsor for this episode

Thank you for the sponsor of this episode PartnerStack.

PartnerStack, G2’s top-rated partner management platform, is the only partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for businesses and their partners.

Companies like Intercom, Webflow, and monday.com use PartnerStack to:

  • Manage and scale their partner marketing, referral, and reseller channel programs, from a single platform
  • Automate partner onboarding, training, and payments
  • Tap Into the only global B2B partner network supporting over half a million partnerships, and counting

In the past year alone, partners in the PartnerStack Network have generated over $100 million in revenue for programs on PartnerStack.

If you’re ready to scale revenue through partnerships, visit get.partnerstack.com/gmt to book a demo today.

About Lina Duque

Lina Duque, MBA, is a social media strategist, university lecturer and international speaker whose analysis has appeared in CNN, Forbes and the Harvard Business Review, among others. She is advisor to senior leaders on using social media to amplify their message and impact. Lina’s speaking portfolio includes Harvard University, McGill University, University of Toronto, Lean In Canada, Women in Bio, Ellevate Network (New York) and the World Communication Forum (Geneva).  She teaches Digital Media Strategy for Executives at the University of Toronto’s School of Continuing Studies. Lina is also founder of UNTOLD, an initiative that empowers women to own, tell and share their stories. Lina has an Executive MBA from the Ivey Business School, Western University.

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