Google the term “sales funnel stages” right now. The first organic result is written by Marijana Kay, SaaS content writer, for Pipedrive.

Do you think that’s a fluke?

Google the term, “how to build a mobile app.” Yup, you guessed it – the first organic result is Marijana’s article for buildfire.com.

Marijana knows a thing or two about writing content that rank #1 on Google. In episode 50, she reveals her step-by-step process to do so. We also discuss whether long-form or short-form content is better for ranking on Google and how she got her first client as a freelancer (and how you can too).

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Tweet Some Quotes from This Episode

Don't just write content for the sake of just writing content. Prioritize quality and depth over volume and breadth. – @marijanakay in the latest @GrowthToday podcast. Get the full episode 👇 Click To Tweet The influence of content isn't just getting someone to buy. It's to get someone to trust you and eventually buy from you again and again. – @marijanakay from @GrowthToday podcast. Get the full podcast episode 👇 Click To Tweet Networking advice for introverts: just be nice to people. If what you do is a deep part of you, people are going to notice. - @marijanakay from @GrowthToday podcast. Get the full episode 👇 Click To Tweet

1. Put yourself out there and build genuine relationships. Marijana got her first marketing gig when she was in B2B sales by volunteering at a marketing conference. She also said that a lot of her growth in marketing came from her being humble enough to reach out to people who need her help or just telling folks in her industry how she admires there work. Send out emails to folks and tell them how much their work means to you.
2. Do your research and planning. This goes against the “get-shit-done” mentality that’s so prevalent in the startup work. Obviously, there’s a balance between planning and doing. But, all too often, most, including me, do things with zero planning. Marijana spends about 60-70% of her time doing research and planning – figuring out keywords, main points, suggested terms and more – before she evens starts writing This saves her time in the long run.
3. Know your goals with your content. There’s a difference between writing to rank for search terms and just writing for journaling. It’s so easy to get caught up with the process that you don’t produce content. Sometimes, you write for the sake of writing. At the same time, if you are writing content for business purposes, know what the goal of each content is. Is it to get more newsletter sign-ups? Is it to build your brand?
4. BONUS: Write when you have a customer pain point when you want to solve, and not just because you have to follow a content schedule. When you’re writing content, if you just write for the sake of writing, then you’ll write things that don’t go deep enough and won’t perform well. The starting point of content shouldn’t come from a business need, but a customer need. What is the problem you’re trying to solve with your content?