Guest posting or guest blogging is a great way to build brand recognition, create backlinks, and establish your expertise on a subject. The key to its success is having a system in place to identify well-written guest articles from ones that are spammy and terribly written.
Rebecca Reynoso, Senior Content Editor and Guest Post Program Manager at G2, knows this first hand. People pitch her hundreds of guest posts a week!
In this episode, Rebecca shares her guest posting system that has generated over 550K yearly website sessions, 80% of which are organic.
In episode 141, you’ll learn:
- What goes into strong guest posting editorial standards
- The story of how G2’s guest post program has evolved over time
- The results G2’s guest post program has generated
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Our sponsor for this episode
Thank you for the sponsor of this episode, Ahrefs Webmaster Tools.
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Sign up for free by going to growthtoday.fm/ahrefs or find that link in the description of the show. Signing up is a breeze and only takes a few clicks to get set up.
About Rebecca Reynoso
Rebecca Reynoso is the Senior Editor and Guest Post Program Manager at G2. She also works as a freelance editor and writer for a few small- and medium-sized tech companies. Outside of work, Rebecca enjoys watching hockey, cooking, and spending time with her family and cat.
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