The Bootstrapper’s Guide To Growing a SaaS to $1.5M ARR with Christopher Gimmer, CEO of Snappa (GMT112)

One of the milestones for SaaS companies is reaching $1M ARR. In just a few months after reaching this goal, Snappa, a software that helps bloggers and content creators make online graphics, hit the $1.5M ARR goal with zero outside investment. In this episode, Christopher Gimmer, CEO of Snappa, shares his bootstrapper’s guide growing a SaaS company.

In episode 112, you’ll learn:

  1. Why focusing on just one growth channel, in the beginning, is so important
  2. How Snappa got 226k views on YouTube in 2020 so far and how you can get more views on your videos
  3. How Snappa distributed content across different social platforms
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80% of your results are going to come from like 20% of your marketing activities. – @cgimmer from @GrowthToday podcast. Get the full podcast episode 👇 Click To Tweet YouTube is like the second biggest search engine in the world. If you're doing SEO, you have to think about YouTube. – @cgimmer from @GrowthToday podcast. Get the full episode 👇 Click To Tweet
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Thank you for the sponsor of this episode 42+ Agency.

  • Streamline operations
  • Implement new tech stack
  • Design ABM & demand generation strategies
  • Create a predictable revenue pipeline

They’ve worked with some amazing companies like Onfleet, Hubdoc, Guestlogix, Flexday, and more.

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About Christopher Gimmer

Christopher Gimmer is an entrepreneur and the co-founder of Snappa; a SaaS app that helps non-designers create online graphics. Since 2014, he’s been bootstrapping businesses and learning a lot along the way.

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