How Converts 21% of Visitors Into Subscribers with Eddie Shleyner (GMT130)

Most websites convert 1-2% of website visitors into subscribers. That means for every 100 visitors, at most two visitors signs up. on the other hand has a 21% website-to-subscriber conversion rate! In other words, over 1 in 5 visitors to subscribed.

And that begs the question: how is this even possible?

In this episode, Eddie Shleyner, founder of, reveals exactly how he was able to achieve such an incredible result.

In episode 130, you’ll learn:

  1. How Eddie grew his email list to over 17k subscribers
  2. The 4 things that Eddie did on his website to achieve a 21% visitor-to-subscriber conversion rate
  3. Why copy only contributes to 20% of the success of a campaign
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Copywriting is not a silver bullet. It's contributes to only 20% of the success of a campaign. – @VeryGoodCopy from @GrowthToday podcast. Get the full podcast episode 👇 Click To Tweet Want to get better at copywriting? Write something. Then, write it again. – @VeryGoodCopy from @GrowthToday podcast. Get the full episode 👇 Click To Tweet
Our sponsor for this episode

Thank you for the sponsor of this episode, LinkedIn.

LinkedIn is an undiscovered golden mine for many advertisers.

One thing I love about advertising on LinkedIn is how you can target by very exclusive criteria that you will not find anywhere else, such as:

  • Company growth rate – so you can reach fast-growing organizations;
  • Job Seniorities – so you can target the decision-makers and close deals quicker;
  • Job Titles – so you can focus your advertising specific to your ideal customer profile;
  • Member Skills – so you can find people with very specific skills and qualifications;
  • and more!

That’s LinkedIn’s competitive advantage—it’s the world’s largest professional networking site. LinkedIn allows you to reach more than 90 million senior-level influencers, 62 million decision-makers, and 10 million C-suite members. No other advertising platform can offer you that.

It’s one of the many reasons more than 78% of B2B marketers rate LinkedIn as the most effective social media platform at helping their organization achieve specific objectives.

Whether you’re looking to generate leads, drive website traffic, and build brand awareness, LinkedIn advertising can help you reach your business goals.

Do business where business is done. Get a $100 advertising credit toward your first LinkedIn campaign for free at

About Eddie Shleyner

Eddie Shleyner is a direct-response copywriter and content marketer, and the founder of VeryGoodCopy. A few years back, he started to publish articles about copywriting, content marketing, and psychology. Today VeryGoodCopy has over 16,000 weekly email subscribers.

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About Growth Marketing Today

Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today’s smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler.

Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company.

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April Dunford - Obviously Awesome - Podcast
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