Neuromarketing can help you improve your marketing campaigns, product information and – above all – positively influence your customer’s final decision to make a purchase. To help you better understand and leverage the power of neuromarketing, Tim Ash, author of Primal Brain: Demystifying how we think and why we act, shares 6 neuromarketing principles to improve your conversion
In episode 136, you’ll learn:
- How can marketers build better experiences or campaigns knowing that the primitive brain is lazy, impatient, and like simple choices?
- Why pain avoidance is two to three times more powerful in persuading people to purchase than positive motivation?
- How can marketers give people the illusion of control to help them make the buying decision easier?
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– @tim_ash from @GrowthToday podcast. Get the full podcast episode 👇 Click To Tweet – @tim_ash from @GrowthToday podcast. Get the full episode 👇 Click To TweetOur sponsor for this episode
Thank you for the sponsor of this episode, LinkedIn.
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About Tim Ash
Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization (with over 50,000 copies sold worldwide, and translated into six languages).
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