6 Evolutionary Psychology Principles to Improve Your Conversion with Tim Ash (GMT136)

Neuromarketing can help you improve your marketing campaigns, product information and – above all – positively influence your customer’s final decision to make a purchase. To help you better understand and leverage the power of neuromarketing, Tim Ash, author of Primal Brain: Demystifying how we think and why we act, shares 6 neuromarketing principles to improve your conversion

In episode 136, you’ll learn:

  1. How can marketers build better experiences or campaigns knowing that the primitive brain is lazy, impatient, and like simple choices?
  2. Why pain avoidance is two to three times more powerful in persuading people to purchase than positive motivation?
  3. How can marketers give people the illusion of control to help them make the buying decision easier?
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About Tim Ash

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization (with over 50,000 copies sold worldwide, and translated into six languages).

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About Growth Marketing Today

Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today’s smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler.

Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company.

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Check out some of my most popular episodes:

April Dunford - Obviously Awesome - Podcast
Rand Fiskin on Growth Marketing Today Podcast
Val Geisler FixMyChurn.com in the Growth Marketing Today Podcast
Hiten Shah on Growth Marketing Today Podcast

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