5 Email Techniques That Increased Growth Machine Newsletter’s Open Rate to 30-40% with Amanda Natividad (GMT132)

According to Mailchimp, the average email open rate for all industries they’ve analyzed is 21.33%. That means for every one hundred emails you send, only 21 people open it.

Growth Machine Newsletter’s open rate is almost double that at 40%! In this episode, Amanda Natividad, Head of Marketing at Growth Machine, reveals five email techniques that contributed to it.

In episode 132, you’ll learn:

  1. Five techniques Amanda used to increase the open rate of Growth Machine’s newsletter up to 40%
  2. How Amanda repurposes podcast episodes as blog posts
  3. Why Growth Machine doubling down on YouTube content
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When sending out a newsletter, think about how you can provide the most value to someone's inbox. – @amandanat from @GrowthToday podcast. Get the full podcast episode 👇 Click To Tweet If you are actually delivering the value, delivering the insights that's brand new to somebody, then they're going to trust you. – @amandanat from @GrowthToday podcast. Get the full episode 👇 Click To Tweet When you have someone's email address, you need to be really respectful of it and understand that you have to give something insightful and useful. – @amandanat from @GrowthToday podcast. Get the full episode 👇 Click To Tweet
Our sponsor for this episode

Thank you for the sponsor of this episode, LinkedIn.

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About Amanda Natividad

Amanda Natividad is the Head of Marketing for Growth Machine. She also hosts the Growth Machine Marketing Podcast.

Amanda’s marketing experience spans about eight years across DTC, B2B, and B2C. She’s worked at a food startup, a tech company, and a ski company, but the through-line is a focus on overall wellness. You can find out more about her through her personal site https://amandanat.com/

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About Growth Marketing Today

Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today’s smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler.

Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company.

Don’t take my word for it. Listen to the 4 most popular episodes and let me know what you think:

April Dunford - Obviously Awesome - Podcast
Rand Fiskin on Growth Marketing Today Podcast
Val Geisler FixMyChurn.com in the Growth Marketing Today Podcast
Hiten Shah on Growth Marketing Today Podcast

Music By The Passion HiFi www.thepassionhifi.com.

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