In this episode, Ramli interviews Sylvia Ng. Sylvia is the VP of Growth and Analytics at 500px. A lot of people look up to Sylvia for her knowledge and experiences with growth process, growth hacks, frameworks, start-up and a lot more. Learn about the different skills and attitudes needed as a growth marketer, importance of failures, and culture through Sylvia’s journey.
“Everything is interconnected. There is input, there’s output.”– Sylvia Ng
About Sylvia
Sylvia is the VP of Growth & Product at 500px, a premier online community for discovering, sharing, buying and selling inspiring photography. Home to 7M+ photographers and 65M+ photos, 500px recently closed a $13 million expansion round and is backed by Andreessen Horowitz.
Prior to 500px, Sylvia held roles at Google, eBay, ScribbleLive, and OANDA. At Google Sylvia led a cross-functional team of “data hackers” on their Global Center of Excellence for SMB marketing. At eBay she worked on user acquisition and retention programs, including optimizing eBay Canada’s $7M internet marketing program and contributing to eBay’s Best Match sort algorithm.
Sylvia has a Masters in Predictive Analytics from Northwestern and looks forward to discussing all things data and growth with the GrowthHackers community.
Show Notes
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2:25
How Sylvia ended up where she is right now
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3:10
Given the opportunity to work in eBay
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3:52
Started marketing and analytics infrastructure from scratch
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4:30
Joined Google with her previous team working on automising the funnel for Adwords in Google Analytics
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6:00
Working with large databases
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6:40
What is 500px
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8:00
How Sylvia’s engineering background helped in solving marketing issues
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8:43
Seeing the world as an engineer vs traditional marketer
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10:18
Difference between a traditional marketer and growth marketer
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11:41
Critical skills that marketer of tech companies should have
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12:43
What it means to be data-driven
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15:11
What is the growth process of 500px looks like
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18:00
Dealing with failures
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19:30
Having someone accountable for business results
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20:12
Culture needed to be cultivated in a growth team
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23:43
What is Growth Mindset
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25:25
What characteristics and skills Sylvia looks for on people
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28:43
Some examples of growth experiments
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31:12
What’s next for Sylvia
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33:25
Thoughts about Gender diversity
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35:15
Advice to those interested on Growth Marketing
Links
Music By The Passion HiFi www.thepassionhifi.com