In this episode, we talked with David Hurley, the head of growth at Planswell. This show is jampacked with various topics that will give you an idea on how growth works and how certain learnings and turns in life could help develop your overall growth process!
“You can always evolve, you can always learn something different.”– David Hurley
About David Hurley
David Hurley is full stack JS developer who uses data to gain growth insights. He builds funnels, collects data and optimizes. He uses Python for data analysis and automating the boring stuff. David is always up for learning something new.
About Planswell
Wanna know more about Planswell? Grow your wealth. Manage your borrowing. Protect your assets. Planswell gives you a free financial plan that ties investments, insurance and mortgages together so you can maintain your lifestyle throughout work and retirement.
Show Notes
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2:30
David’s career and background
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4:30
How programming helps in growth
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5:22
What he built for Planswell
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7:04
The difference between growth marketing and traditional marketing
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8:41
How Math developed his problem solving skills
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10:31
How sales helped him become a better growth marketer
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11:28
What does a growth marketer look like?
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15:10
Culture and growth and why they do the Gong thing
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16:22
How he added Automation in Planswell
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17:55
Separation of various teams
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19:27
The difference of growth process between B2B and B2c
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22:51
Problem solving and growth marketing
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25:00
Optimising the sales funnel
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28:17
What costs they look at
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29:11
The one metric they look at
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29:55
The Barrier of Trust
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34:40
What a growth team looks like
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36:20
His advice to anybody who wants to get into growth marketing
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38:10
Where can people find David?
Links
Music By The Passion HiFi www.thepassionhifi.com
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