In this episode, we talked with Turgut Jabbarli, the Head of Growth at DeepPIXEL. DeepPiXEL Inc. delivers solutions to corporations looking to add an AI based customer service assistant to their products, services or engagement channels. Turgut has a math and business degree in the University of Waterloo and had worked with Blackberry and also as a Junior Data Scientist in InMoment. Learn from Turgut about growth hacking, growth marketing culture, and a lot more.
“In growth marketing, you have to take risks so that you can identify opportunities.”– Turgut Jabbarli
What You’ll Learn In This Episode
- How DeepPixel, as a small start-up, was able to lock in a client that is a big enterprise company
- What kind of culture and mindset the team needs to do growth marketing
- How growth marketing relates to customer development especially in early staged start-up
Some Quotes From This Episode
“The biggest lesson I’ve learned is that if you want to do start-up, don’t do part-time.”– Turgut Jabbarli
“People are saying AI will eliminate jobs but I think it will improve people’s lives significantly.”– Turgut Jabbarli
“The way I can communicate to them (customers) is through understanding their problems.”– Turgut Jabbarli
“When you are starting out, you won’t know what you will learn so you have to be open-minded. ”– Turgut Jabbarli
About Turgut Jabbarli
After completing a internships at Blackberry and a double-degree in Bachelor of Mathematics from University of Waterloo and Business degree from Wilfred Laurier University, Turgut worked as a Junior Data Scientist at InMoment. He’s currently the Head of Growth and at DeepPixel.
Show Notes
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3:00
Turgut’s background
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7:00
His first start-up experience
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10:13
Turgut realized his potential
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10:40
Having great mentors and managers
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11:00
Decided to make changes on his job
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12:00
Joining Founder Institute changed his mindset completely
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13:37
Turgut decided to quit his job and got married
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14:30
Meeting DeepPixel’s Founders
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15:09
Decided to take on equity, not pay
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18:15
Getting offers
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19:00
What is DeepPixel
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20:51
Customer service as main problem
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22:13
Turgut’s role
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23:40
What is growth hacking
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26:50
How they are reaching out to their customers
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28:25
Difference between growth marketing vs traditional marketing
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30:34
Introducing innovation programs
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34:50
Embracing the culture of learning and failure
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36:09
What is their growth process looks like
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40:15
Turgut’s most surprising lessons through growth marketing
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45:40
Future plans for DeepPixel
Links
- DeepPixel
- InMoment
- GIMME GROWTH – Complete Growth Series
- The Architecture of Innovation by Joshua Lerner
- MaRS Discovery District
- BlueCat Networks
- Communitech
- Turgut on Medium
- Turgut on LinkedIn
Music By The Passion HiFi www.thepassionhifi.com.
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