GMT007 Kent Fenwick - Head of Growth at Hubba

In this episode, we talked with Kent Fenwick, the Head of Growth at Hubba. Hubba is the largest network of brands, buyers, distributors, and influencers. Kent is one of those marketers who can do marketing and write code at the same time. Learn from Kent how to win with data advertising, how being able to code can really change the marketing game, what is the biggest problem that companies and marketers make, and a lot more.

“If there is something you want to see in the world, build it. ”– Kent Fenwick

What You’ll Learn In This Episode

What is the easiest growth channel to understand and how to win with Paid Advertising
How being able to code can really change the marketing game, even with tools like Unbounce, WordPress and Hubspot
The biggest mistake that companies and marketers make

Some Quotes From This Episode

“SEO is one of the easiest growth channel to understand because if you have good content and backings, you’re going to rank. What content should I make? How do I get backlinks? Everything else is noise.”– Kent Fenwick

“Nothing that we do as a marketer when it comes to coding is complicated. You can easily learn skills like building custom landing pages, wiring things into database and things like if you’re just patient with yourself.”– Kent Fenwick

“You’re always going to feel like an imposter. You’re always going to feel like someone is smarter than you. You’re always going to feel like someone is going to be on your seat. You just have to get started and build something. This doesn’t mean coding. You can create a Shopify store.”– Kent Fenwick

“The biggest problem with companies and marketers have is we just don’t stick with things.”– Kent Fenwick

“Taking good measurements, scientific method and taking good measurements and data driven, if you apply that to Paid you win. If you don’t, you lose.”– Kent Fenwick

About Kent Fenwick

Kent Fenwick began his career as a ruby developer and spent the majority of his time building web applications. That led to a career in consulting. One day, a client asked him what they should do with a 50K Adwords budget. He didn’t know Adwords at the time… but fake it till you make it right. That led to more and more digital marketing contracts and ultimately a pivot into the world of inbound marketing and growth science.

Previously, Kent co-founded social startups, been part of agile teams, been a lead developer for e-commerce internet applications, worked on defining product direction and set a product roadmap.

His previous roles include Head of Product Marketing at Top Hat, Head of Marketing at Tilt and now Head of Growth at Hubba.

Show Notes

2:11

Kent’s background
4:16

Kent’s first time to write a code on his own
6:17

Kent got into Ruby on Rails after grad school
6:41

He was approached by a big construction client with $50,000 Adwords budget
8:02

Kent became interested to Top Hat
10:31

Leading growth at Hubba and started a company “WinJunkie”
12:08

How being able to code just change the game
12:35

Making a name as SEO consultant
12:58

Learning things from first principle
14:46

Kent’s top resources
20:18

What pencil problem is
23:25

Difference between traditional marketing and growth marketing
24:45

Generating predictable growth
27:12

The biggest problem of most companies and marketers
28:03

Using ICE framework
31:54

Kent’s ideal growth team
34:18

His ideal execution team for growth
40:26

Wins that Kent was part of
45:08

What is Hubba?
46:28

Kent’s role in Hubba
47:31

Tips to those trying to get into growth