GMT026: Alex Birkett – Growth Marketing Manager at HubSpot

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Having worked at a startup, ConversionXL and HubSpot, Alex Birkett is the right guy to shed some light in how to do growth in a startup, an agency and a billion-dollar company. In this episode of Growth Marketing Today, Alex shares the tactics he used to grow ConversionXL’s monthly blog visitors from 125K to 250K. Alex also opens up his tips about doing SEO and getting the most out of conferences and meetups.

There's no real shortcut to #growth. People want that hack. Growth can be so unsexy. – @iamalexbirkett Share on X
What You’ll Learn in This Episode
  1. How Alex grew ConversionXL’s monthly blog visitors from 125K to 250K
  2. The content promotion strategy he used at ConversionXL
  3. The growth process at HubSpot
  4. How Alex does SEO at HubSpot
About Alex Birkett

Alex Birkett is a Growth Marketing Manager at HubSpot where he focuses specifically on freemium acquisition strategy. In the past, he’s been a startup growth guy at ConversionXL, and before that, at LawnStarter.

Alex’s main strengths and focuses are in growth strategy, data analysis, experimentation design, and search engine optimization. He’s dabbled in most marketing channels, though. Generally, Alex is quite “T-Shaped” (to use industry jargon), which his deep focus areas being CRO, SEO, and content.

He writes over at iamalexbirkett.com. Come say hi.

Show Notes
      • 02:40

        His career journey

      • 05:00

        Started in a start-up company

      • 05:57

        How the ConversionXL happened

      • 07:33

        His process on what content to write and what not to

      • 09:50

        The kind of research he does to figure out what topics to write

      • 10:58

        Their distribution strategy

      • 12:30

        Influencer Marketing

      • 13:30

        Transitioning from content to growth

      • 16:27

        About the product

      • 17:02

        Overview of their process

      • 18:05

        The focus of his time

      • 18:22

        Doing SEO for HubSpot

      • 20:04

        Making friends with people who are busy

      • 21:25

        Other ways to do influencer marketing

      • 22:04

        How to meet cool people in conferences

      • 23:17

        Tips to those who are trying to get into growth marketing

Links

In the next episode, we have Nick Drew, CEO of Fuse Insights.

Music By The Passion HiFi www.thepassionhifi.com.

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