Using Emotional Targeting Methodology To 10X Conversion Rates - Talia Wolf (GMT035)

In this episode, Talia Wolf, a conversion optimization expert, who pioneered the emotional targeting methodology, shares with us how she’s able to increase her client’s conversion rates by 10X or even 20X over and over again. Emotional targeting methodology helps you tap into your customer’s most inner emotional needs and cater to them in your design.

What You’ll Learn in This Episode

What kind of emotions come into play when it comes to converting more of your customers
How did Talia and her team figure out that there are over 223 emotional triggers to increasing conversion rates
Talia’s process for uncovering the deeper emotions to cause customers to buy your product
Actionable advice for entrepreneurs and marketers who are looking to increase their conversion rate.

Tweet Some Quotes from This Episode

Conversion optimization isn’t about changing elements on a page, it’s about solving people’s problems. If I want more people to convert, I need to understand what are their emotional drivers. – @taliagw Click To Tweet Everything we buy has an emotional reason to it. – @taliagw Click To Tweet Part of my process is identifying those emotional trigger, tapping into those emotions and then creating an experience that highlights those emotions and converts them. – @taliagw Click To Tweet B2B is an incredible emotional process because you’re not buying for yourself, you’re buying for a company. And that comes with a lot of hesitation, concerns and emotions. – @taliagw Click To Tweet When I write or design anything, when I think about optimizing, I focus on one specific person in mind. This way I understand people on a much deeper level. – @taliagw Click To Tweet Your optimization is only going to be as good as your research. So before you A/B test, I would talk to my customers and look at my Google Analytics. – @taliagw Click To Tweet

About Talia Wolf

Talia Wolf is a conversion optimization specialist. She was recently voted one of the most influential voices in conversion optimization and have been invited to teach and coach conversion optimization on stages such as: Google, Unbounce, MozCon, Opticon, GMIC, ConversionXL live, Search Love, Conversion Conference, Learn Inbound and many more. Talia previously co-founded Conversioner a conversion optimization agency and now run GetUplift where she offers conversion optimization services, in-house training, workshops and online courses.

Show Notes

02:31

Talia’s career journey from agency owner, to startup, to a conversion optimization shop
05:52

What is emotional targeting methodology
08:09

What kind of emotions come into play when it comes to purchasing
09:39

Does emotional triggers matter for B2B companies
10:11

How did Talia and her team figure out that there are over 223 emotional triggers to increasing conversion rates
12:55

Why Talia doesn’t create the traditional marketing personas
16:07

Talia’s process for uncovering the deeper emotions to cause customers to buy your product
17:41

Talia puts me on the spot to uncover my two emotional triggers for choosing Zoom to record my podcast
19:42

Why no one element on the page works alone. It’s not enough to have a good headline. It’s not enough to have a good image or really good bullet points. Every element on the page works together address the concerns of your customers.
20:51

One of the most important thing is social proof. Social proof can be used to tackle specific road blocks or concerns of your customer.
22:27

Actionable advice for entrepreneurs and marketers who are looking to increase their conversion rate.
22:34

What is Talia’s advice for anyone trying to get into marketing
25:19

Where can you find Talia online