From professional poker player to SEO and Paid Acquisition manager at Drift, Bill King shares how the skills he learned in data, strategy and game theory as a poker player helped me become the marketer he is today. Prior to Drift, he was the Senior Growth Marketing Manager at AvidXchange, Senior Inbound Marketing Professional at Hubspot.
I’m not a big poker player myself but it’s fascinating that as Bill said in this episode, everything he’s learned about marketing and growth comes back to a lesson in poker.
Especially when you're starting out, if you work on a brand that isn't well known and there isn't obvious clicks out there to get, figure out what things people aren't willing to do. That's what will give you a competitive advantage. –… Click To TweetWhat You’ll Learn in This Episode
- Why almost everything Bill does when it comes to growth and marketing comes back to a lesson in poker
- Why building your brand early on can be a competitive advantage
- Top SEO tools that Bill uses
- Bill’s tips for young marketers
Tweet Some Quotes from This Episode
Do things that don't scale. We hear that a lot now because we've gone so over the top with automation. – @inboundy Click To Tweet Especially when you're starting out, if you work on a brand that isn't well known and there isn't obvious clicks out there to get, figure out what things people aren't willing to do. That's what will give you a competitive advantage. –… Click To Tweet As a marketer, everything you do is a bet. If you work on a large campaign, and that thing fails and it’s the only thing you’ve done in the year, that’s not so good. You want to have a balanced approach. – @inboundy Click To Tweet If you build a solid plan with a solid model with a solid understanding if you do this, over the course of the long run, I should have a net positive result, then you’re in a good place. – @inboundy Click To TweetOne of the biggest thing I’ve learned in poker that I apply to marketing is not to be results-oriented. Poker is about the approach and the systems in place to be successful, just like marketing. – @inboundy Click To Tweet
You should be making decisions with non-perfect information. You can't wait for the perfect information and plan because this world is moving too quickly, especially in growth marketing. – @inboundy Click To Tweet In marketing, the variance of your loses reduce if you make a lot of bets with high velocity. You spread out the downsides, like an investing philosophy. – @inboundy Click To Tweet When I'm making a marketing plan, I ask myself, what's one or two really big things that I can do that can have major impact and how can I balance that portfolio with really quick wins that have low downsides. – @inboundy Click To Tweet When you think about it from a game theory stand point, are you going to beat each other's head in early on when you don't have a budget. – @inboundy Click To TweetAbout Bill King
Bill King is a growth professional with a proven track record of driving results in the FinTech & SaaS space. He is currently the SEO and SEM Manager at Drift. Prior to that, he was the Senior Growth Marketing Manager at AvidXchange, Senior Inbound Marketing Professional at Hubspot and a professional poker player.
Show Notes
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02:30
How Bill went from professional poker player to a performance and growth marketer
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05:50
How did Bill go from blogging and writing about baseball to working as a Senior Inbound Marketing Consultant at Hubspot
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9:00
Why relationships are one of the oldest “growth hacks”
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10:06
Why Bill King has a trademark on his name
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13:49
What kind of marketers Hubspot hires
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15:18
What Bill learned from his experience at Hubspot
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16:58
Why almost everything Bill does when it comes to growth and marketing comes back to a lesson in poker
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19:25
What is AvidXchange
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20:31
What is the biggest growth driver at the moment at AvidXchange
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22:10
What will Bill do at Drift as SEO and SEM Manager
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23:44
Why building your brand early on can be a competitive advantage
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26:42
Bill’s process for improving SEO
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29:12
Top SEO tools that Bill uses
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31:44
Bill tip for marketer’s early in their career: make sure you’re interested in this
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34:30
Where people can find Bill King online
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Links
Music By The Passion HiFi www.thepassionhifi.com.