How Brands Can Respond to #BlackLivesMatter And Avoid A Backlash with Michael B. Jordan (GMT095)

Major companies are often wary of conflict, especially in a polarized time. But some are now taking a stand on racial injustice and police violence. Companies like Nike, Twitter and Citigroup have aligned themselves with the Black Lives Matter movement. But, Some have called out brands for their canned response.

Does this sound familiar? “We at [Brand] are committed to fighting injustice by posting images to Twitter that express our commitment to fighting injustice,” reads a parody statement in a tweet from game critic Christopher Franklin that has been shared more than 20,000 times.

How can brands respond to #BlackLivesMatter without facing a backlash from customers? Today, I have Michael B. Jordan, an Atlanta-based writer, and editor whose work has been published at The Wall Street Journal, Playboy, Rolling Stone, Thrillist, and other impressive publications.

In episode 95, you’ll learn:

  1. How your company can respond to #BlackLivesMatter without facing a backlash from customers.
  2. Tips to improve your writing from someone whose work has been published in The Wall Street Journal, Playboy, Rolling Stone, and more.
  3. A simple tip to cure writer’s block.
Get the free cheat sheet from this episode

Get the actionable tips and notes from the latest podcast episode in a one-page PDF for free. 👇

Tweet Some Quotes from This Episode
As a marketer, if no one can understand you, then you have not been an effective communicator.  – @michaelBJordan from @GrowthToday podcast. Get the full podcast episode 👇 Click To Tweet Let your actions speak louder than your words because sometimes that is the message. The message is what you do. – @michaelBJordan from @GrowthToday podcast. Get the full episode 👇 Click To Tweet
Key Discussion Points
  • [03:07] Mike’s journey to becoming a content professional that’s been featured on Wallstreet Journal, Rolling Stones, Thrillist, Playboy, and more.
  • [05:38] Mike’s process for writing compelling content that people want to read.
  • [11:04] What’s the difference between bad content and remarkable content?
  • [13:31] Mike’s advice on how brands can respond to Black Lives Matter without a backlash
  • [21:57] How do we respond to companies like Bon Appetit and Fodor’s Travel that are caught under-paying Black editors and on-screen personalities?
  • [28:21] Mike’s two pieces of advice to young marketers
Become a Patreon Supporter

I want to give my podcast fans even more exclusive access to my guests and me. Check out the Growth Today Patreon page for more details.

For as little as $2 per episode get perks like:

  • Growth Today thank you note and stickers mailed to you
  • Access to the private Growth Today Slack community
  • Get podcast episodes at least one day earlier than the public release
  • Unlimited access to all the growth cheat sheets
  • Listen LIVE to select podcast recording sessions (at least once a month)
  • And more…

Please consider becoming a Growth Today patron today. This is a one-man show; I record, edit, and create all the marketing materials for each episode. My goal is to raise $200 per podcast episode, so I can focus on finding more amazing guests and giving you more value.

Thank you 🙏

The first 20 supporters will get all the perks for 75% off. Plus, I’ll mention you in every episode for the rest of the year and podcast episodes.

Thank you to my first Patreons:

  • Jamie from the United States
  • Veronika from the UK
  • Fabricio Marcias from Brazil
  • Nicholas Vargas from Australia
  • Sam Grover from New Zealand
  • Joseph Valenti from Canada
  • Louis Nicholls from Switzerland
  • Jason Ng from the United States
  • Anwar from Canada
  • Altagracia Diaz from Canada

Thank you! 🎉

About Mike Jordan

Michael B. Jordan is an Atlanta-based writer and editor. His work has been published at The Wall Street Journal, Playboy, Rolling Stone, Eater, Thrillist, The Outline, Time Out, Atlanta Magazine, Creative Loafing, The Huntsville Times, and more (see MuckRack profile). His 20+ years of experience includes content and editorial works/positions at Cox Media Group, InterContinental Hotels Group, Splash, Eventbrite, Cumulus Media, Entercom, and LaFace Records.

Michael B. Jordan did not act in the movies Black Panther, Creed, Fruitvale Station, or Fantastic Four. He is also not the greatest basketball player of all time, and has not yet inspired a highly profitable sneaker brand. Not yet. He goes by “Mike.”

Get the free cheat sheet from this episode

Get the actionable tips and notes from the latest podcast episode in a one-page PDF for free. 👇




Music By The Passion HiFi

Leave a Reply

Your email address will not be published. Required fields are marked *