How Venngage Went From 0 to 400k Monthly Blog Visits Without a Big Budget – Nadya Khoja – Chief Growth Officer at Venngage (GMT056)

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It’s so much easier to drive traffic to your website when you have a big budget at your disposal. What happens when you don’t have thousands of dollars to spend on Google or Facebook ads? In this episode, Nadya Khoja, Chief Growth Officer at Venngage, shares the 4-step content marketing framework, backlink strategy and promotional plan that increased Venngage’s monthly organic blog visits 0 to 400k monthly organic blog visits

In episode 56, you’ll learn:

Nadya’s 4-step content marketing framework for driving massive organic traffic
How to hack your influence
How Nadya successfully pitched a co-marketing campaign with Hubspot when Venngage was still a young startup

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If I have fun writing something, chances are somebody else will have fun reading it. – @NadyaKhoja from @GrowthToday podcast. Get the full podcast episode 👇 Click To Tweet Instead of trying to kill two birds with one stone, why don't you kill ten? What is the most impactful thing you can do with one single effort? - @NadyaKhoja from @GrowthToday podcast. Get the full episode 👇 Click To Tweet As a marketer, you're kind of like a sales manager because getting that link is like closing a deal. – @attackofthetext from the @GrowthToday podcast. Get the full episode 👇 Click To Tweet

My Takeaways from This Episode

If you have fun writing something, chances are somebody else will have fun reading it. Some of Nadya’s blog posts are just creative and funny to read. She called her 4-step content marketing framework GRAP, which is like Grape without the E, or better yet, wine before it has matured. She compared writing great content to the Blueberry Enjoyment Probability Chart. So if you think you’re writing something that’s boring, other’s will probably find it boring. Don’t be boring.
Instead of trying to kill two birds with one stone, why don’t you kill ten? What is the most impactful thing you can do with one single effort? I love this. I believe that heart of growth marketing is this. You have a finite number of actions you can take to achieve your goals. What you want to do is prioritize those actions to maximize impact for the least effort.
Really understand what the other person wants and what their goals are. This advice right here can get you far in your career and in life. If you understand what is it your target audience really want and what motivates them, then you’re more likely to achieve what you’re trying to achieve, whether that’s getting a trial user to become a paying user or pitching a co-marketing campaign or requesting a raise at work.

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About Nadya Khoja

Nadya Khoja is the Chief Growth Officer at Venngage, an online infographic maker and design tool. With an undergraduate degree in Devised Theatre and a Master’s in Digital Media, she is passionate about using a data-driven approach to producing captivating and compelling narratives. Nadya has been featured in Entrepreneur, The Huffington Post, The Next Web, Forbes, Marketing Profs, Social Media Examiner and a few others.

She is also currently working on running Drunk Entrepreneurs, a web-series where she invites successful entrepreneurs over for drinks and interviews them.

Show Notes

3:10

An overview of Nadya’s career from a graduate of a Master’s in Digital Media to becoming Chief Growth Officer at Venngage
8:45

How the marketing team at Venngage is structured
9:38

The content revision strategy that resulted in 300% increase in conversion from organic traffic
14:50

The 4-step content marketing framework for driving massive organic traffic
16:25

Nadya’s content promotion plan
20:10

Nadya’s backlink strategy
22:47

How did Nadya successfully pitched a co-marketing campaign with Hubspot when Venngage was still a young startup
24:57

How to hack your influence according to Nadya
26:36

How Venngage’s marketing team approach conversion
28:35

What is Venngage’s north star metric
29:14

What are other things the Venngage team is measuring
30:41

With all the updates from Google, where does Nadya see content marketing going in 2020 and beyond
34:38

Nadya’s one advice to any marketers who want to become a CMO one day
37:56

How did Juliana get the job at Clearbanc
43:35

Juliana’s experience meeting the famous founders of Clearbanc
45:53

Juliana’s game plan for her first 30 to 90 days as the head of marketing at a company
50:22

Juliana’s one piece of advice to marketers who want to become the director or head of marketing one day