Word-of-mouth marketing is one of the most effective marketing strategies when growing a business. According to Hubspot, a whopping 90% believe brand recommendations from friends. But, for most businesses, referrals come in through luck or happenstance. Not for Jason Resnick (also known as Rezzz), who built a couple of successful businesses and have taught thousands of business owners to create systems that make referral a predictable source of new leads.
In episode 66, you’ll learn:
- How do you create systems so that referral is a predictable source of new leads?
- How can freelancers get their first client if you don’t have a portfolio?
- Why you should focus on a niche
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Our sponsor for this episode
Thank you for the sponsor of this episode 42+ Agency.
I’ve known the founder of that agency for sometime now – Kamil Rextin. Kamil and his team helps B2B SaaS businesses:
- Streamline operations
- Implement new tech stack
- Design ABM & demand generation strategies
- Create a predictable revenue pipeline
They’ve worked with some amazing companies like Onfleet, Hubdoc, Guestlogix, Flexday and more.
Book a free roadmapping session at https://fourtytwo.agency/
Tweet Some Quotes from This EpisodeThere’s no way you can run a business without listening and understanding people's problems. – @rezzz from @GrowthToday podcast. Get the full podcast episode 👇 Click To Tweet When you niche down and specialize, you're easily referable and you can charge more. – @rezzz from @GrowthToday podcast. Get the full episode 👇 Click To Tweet Your customers aren't thinking about you. That's why you have to spark that inspiration and that referral moment. – @rezzz from the @GrowthToday podcast. Get the full episode 👇 Click To Tweet
My Takeaways from This Episode
- Focus on the problem and not the features. Copywriters get this. But sometimes, as freelancers and business owners, we get so caught up with the cool new features that we forget that those features are meaningless if it doesn’t help solve a problem or meet the need of your audience. This is a tip that Jason gives for anyone who wants to get into freelancing – finding problems and solve them for people.
- Lead with value. I love Jason’s story about giving value to business owners even before they became a client. He would go to websites of prospects and try to break it. And then he would send a video about the problem and the solution to fix it. When you lead with value, it opens up the door to a conversation that can lead to a long-term business relationship.
- You have to spark that inspiration for customers to refer you. Jason called these as referral moments. What are the moments in your customer’s journey where they’re the happiest? You can even create moments of delight, like the time when Jason sent baseball tickets to one of his clients who was a baseball fan. That one client has become his biggest source of referral even after their contract has ended.
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About Jason Resnick
Jason Resnick is a web developer by trade, and have focused solely on WordPress for several years now. He “grew up” learning Java, went down the Ruby on Rails path, all the while doing custom PHP development. WordPress made sense because I loved how things looked on the backend, but more importantly how it worked on the backend for my customers.
Jason has been a co-host on a podcast centered around WordPress development, called WP Dev Table. Jason believes in and makes it a point to give back whenever he can. For fellow freelancers, He’s passionate about helping them succeed as a freelancer. You can out more about his podcast and work at Rezzz.com
- 4:25 – How did Jason get to helping out freelancers grow their consulting businesses
- 16:35 – How can freelancers get their first client if you don’t have a portfolio?
- 23:12 – Why should freelancers focus on a niche?
- 18:18 – How do you create systems so that referral is a predictable source of new leads?
- 30:29 – How do you incentivize current customers to refer you?
- 32:00 – When are the best moments in a customer journey to ask for a referral?
- 36:30 – How has Jason’s podcast help with his business?
- 42:42 – Jason’s one piece of advice to business owners
- 44:45 – Where can you find Jason online?
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