You can create the best content with the best imagery, quotes from experts, include hard-to-find statistics, and even optimized it for search engines. But, it won’t reach a bigger audience if you don’t invest in distributing your remarkable content.
In this episode, I got Ross Simmonds, the founder of Foundation Marketing, a content marketing agency that combines data and creativity to develop & serve ambitious brands. He shares his in-depth tactics and strategies on how to 10X content distribution for himself and his clients to get millions of eyeballs on their content.
In episode 108, you’ll learn:
- Ross’ Sherlock Homeboy content strategy
- How does Ross deal with trolls online?
- Which are the distribution channels that Ross is excited about?
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Create one individual content that is extremely valuable to your audience, then repurpose that content. – @TheCoolestCool from @GrowthToday podcast. Get the full podcast episode 👇 Click To Tweet Content distribution has never been more important than now because anyone can create content so easily. – @TheCoolestCool from @GrowthToday podcast. Get the full episode 👇 Click To Tweet The content calendar is just like having a list of ingredients for baking a cake. You still need the recipe – @TheCoolestCool from @GrowthToday podcast. Get the full episode 👇 Click To TweetOur sponsor for this episode
This episode is brought to you by Product-Led Institute.
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Key Discussion Points
- [02:35] How did Ross start Foundational Marketing agency
- [04:40] Do you have to be creating a ton of content to rank on Google?
- [07:30] How can you reuse and repurpose your content?
- [09:40] What it’s important to tailor your content for each distribution channel?
- [11:13] Ross’ Sherlock Homeboy content strategy
- [12:35] How do you pick the best subreddits to post your content on?
- [14:30] How do you deal with trolls?
- [15:26] How long does Ross wait until re-posting blog content on LinkedIn Pulse as an article?
- [17:40] Common mistakes startups make when it comes to growth
- [20:50] Which are the distribution channels that Ross is excited about?
- [23:26] Why is content distribution so important?
- [26:52] How can B2B brands create middle-to-bottom-of-the-funnel content?
- [32:26] Why is branding important?
- [34:06] How can brands use video to build their brand?
- [36:02] Ross’ one piece of advice to marketers
About Ross Simmonds
Ross Simmonds is the founder of Foundation Marketing, a content marketing agency that combines data and creativity to develop & serve ambitious brands. Foundation Marketing provides content marketing services to organizations all over the world ranging from some of the fastest-growing startups & consumer products to global Fortune 500 brands. Ross and the team at Foundation have launched marketing initiatives that reach millions of people on channels like Instagram, Slideshare Facebook, Twitter, YouTube, and more.
In addition to running Foundation Marketing; Ross is the founder of a wide range of different businesses including Hustle & Grind, an e-commerce brand described as the voice of modern entrepreneurs. Ross has invested in a handful of startups and sits on the board of directors for a handful of non-profit organizations.
Over the years, Ross has been published or featured in publications such as Forbes, Venture Beat, Huffington Post, Mashable, BET, CBC, and more. He’s spoken at global conferences about digital marketing for small, medium, and enterprise brands at events like MozCon, SearchLove, LearnInbound Webbdagarna, CTAConf, and more. He was named in Mashable as one of the top Snapchat marketers in the world and writes regularly about marketing on his own blog.
Links
- Ross on Twitter – @TheCoolestCool
- Ross on LinkedIn
- Foundation Marketing
- Hustle and Grind Website
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