Guerrilla Marketing Tactics To Get Over 100k Impressions For A Book Launch with Melanie Deziel (GMT121)

What do you do when a pandemic kills your book launch plans that you’ve been planning for a year? For Melanie Deziel, she got creative and used guerrilla marketing tactics, some of which I’ve never heard of. For example, she took stock photos of her book in a different settings and uploaded it to Unsplash, a free stock photo site. It’s resulted in over 100,000 impressions and downloads so far!

In this episode, Melanie shares in detail the guerrilla marketing tactics she used that got her book, The Content Fuel Framework, in the number one new release book in the creativity section in Amazon Books.

In episode 121, you’ll learn:

  1. How Melanie used her birthday to get thousands of people to purchase her book
  2. How she got over 100k impressions on images of her book in Unsplash
  3. How she successfully pitched herself as a guest in over 80 podcast and Facebook live shows
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You need to get creative with how you promote something or you'll get lost in the noise. – @mdeziel from @GrowthToday podcast. Get the full podcast episode 👇 Click To Tweet If you want to write a book, break it down into smaller pieces and focus on the structure first. – @mdeziel from @GrowthToday podcast. Get the full episode 👇 Click To Tweet
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About Melanie Deziel

Melanie Deziel is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. Melanie is the author of bestselling Marketing and Business Communications book “The Content Fuel Framework: How to Generate Unlimited Story Ideas”. She is the Chief Content Officer of StoryFuel, which teaches marketers, publishers, creators and companies of all sizes how to tell better brand stories.

Prior to founding StoryFuel, Melanie was the first editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and served as Director of Creative Strategy for Time Inc.

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