Did you know that 60% of users who signup for a SaaS product only logs in once? That’s crazy but it speaks to how vital your onboarding experience is. That’s why I decided to hang out with SaaS onboarding expert Aaran Krall and get his advice on how we can build a better experience for our users.
In episode 93, you’ll learn:
- How to increase your trial-to-paid conversion by 30% and higher with Aaron’s “Onboarding Email Formula”
- How you can identify the roadblocks that are stopping you from accelerating your growth
- How you can reengage users, who went through your free trial but never upgraded to your paid product.
Tweet Some Quotes from This Episode
A lot of times it’s not really an onboarding problem as it is a UX/UI problem. Some people use onboarding as a bandaid to fix bad UX/UI, when really it’s a UX UI problem. – @aaron_krall from @GrowthToday podcast. Get the full podcast… Click To Tweet Your product really should drive growth. If you apply product-led growth to like cars – if you build a good car, people are going to buy it and then people are going to talk about it. – @aaron_krall from @GrowthToday podcast. Get the… Click To Tweet Identify like what are the things that the customer absolutely needs to do to get value from the product and then make sure that they do those things within the trial period. – @aaron_krall from the @GrowthToday podcast. Get the full… Click To TweetOur sponsor for this episode
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My Takeaways from This Episode
- A lot of times it’s not really an enough onboarding problem as it is a UX/UI problem. Some people use onboarding as a bandaid to fix bad UX/UI, when really it’s a UX UI problem.
- Your product really should drive growth. If you apply product led growth to like cars – if you build a good car, people are going to buy it and then people are going to talk about it.
- Identify what are the things that the customer absolutely needs to do to get value from the product and then make sure that they do those things within the trial period.
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About Aaron Krall
Aaron Krall helps SaaS businesses who offer a trial get more trials and convert more rials into paid users. On the side, Aaron is an avid oil painter, triathlete, honorary library cardholder and non-competitive short distance swimmer.
Key Discussion Points
- 7:23 – Why should companies pay attention to user onboarding?
- 12:24 – How do you help new users reach the desired result quickly and easily
- 17:07 – How to create effective trigger-based onboarding emails
- 22:52 – How to balance the critical parent voice and the nurturing parent voice
- 27:41 – Why founders should be customer experts
- 32:13 – Paid-focused versus benefit-focused welcome emails
- 37:48 – When to use video in your product’s user onboarding
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