The Importance of Building a Diverse Team That Reflect Your User Base with Amanda Munday (GMT086)

Growth Marketing Today on Apple Podcasts

Growth Marketing Today - Google Podcasts

In the last few years, diversity has become somewhat of a buzzword, and having a diverse group of people working together is seen as an advantage. With a diverse group of teams, you’re more likely to have a wide spectrum of ideas, backgrounds, and skills that can help your organization develop more and quicker. But, it also avoids embedding biases in your marketing campaigns and product development.

Amanda Munday, Founder and CEO of The Workaround (a parent-friendly co-working space in Toronto), shares practical tips on how to build a diverse team.

In episode 86, you’ll learn:

Why is it important to build a diverse team that reflects your product’s user base
Practical tips on how to create a parent-friendly workplace
How to be more proactive with being more welcoming to marginalized groups

Our sponsor for this episode

Thank you for the sponsor of this episode 42+ Agency.

I’ve known the founder of that agency for some time now – Kamil Rextin. Kamil and his team help B2B SaaS businesses:

Streamline operations
Implement new tech stack
Design ABM & demand generation strategies
Create a predictable revenue pipeline

They’ve worked with some amazing companies like Onfleet, Hubdoc, Guestlogix, Flexday and more.

Book a free roadmapping session at https://fourtytwo.agency/

My Takeaways from This Episode

Build a diverse team that reflects your userbase. Amanda brought up the example of the iPhone. It keeps getting bigger and bigger to the point that people with small hands can’t use it anymore. When we have a homogenous team, we more likely to embed our biases when we create and market products.
When throwing parties, you don’t have to put out alcohol all the time, and you’d be surprised how many people might appreciate that. Maybe do a brunch event because parents might want to go home to have dinner with their family.
As leaders, we also have to be more proactive with being more welcoming to marginalized groups. The way you do that is just by asking people how you can make them more comfortable in the workplace.

Become a Patreon Supporter

I want to give my podcast fans even more exclusive access to my guests and me. Check out the Growth Today Patreon page for more details.

For as little as $2 per episode get perks like:

Growth Today thank you note and stickers mailed to you
Access to the private Growth Today Slack community
Get podcast episodes at least one day earlier than the public release
Unlimited access to all the growth cheat sheets
Listen LIVE to select podcast recording sessions (at least once a month)
And more…

Please consider becoming a Growth Today patron today. This is a one-man show; I record, edit, and create all the marketing materials for each episode. My goal is to raise $200 per podcast episode, so I can focus on finding more amazing guests and giving you more value.

Thank you

The first 20 supporters will get all the perks for 75% off. Plus, I’ll mention you in every episode for the rest of the year and podcast episodes.

Thank you to my first Patreons:

Jamie from the United States
Veronika from the UK
Fabricio Marcias from Brazil
Nicholas Vargas from Australia
Joseph Valenti from Canada
Louis Nicholls from Switzerland
Jason Ng from the United States
Anwar from Canada
Altagracia Diaz from Canada
Reginald Addae

Thank you! 🎉

About Amanda Munday

Amanda Munday is the founder and CEO of The Workaround and author of the best selling memoir Day Nine: a postpartum depression memoir. She is a skilled storyteller with years of experience growing companies through social media, traditional marketing, and public relations.

Amanda has received international media coverage including being named an inspirational speaker in Forbes Magazine. She is a regular contributor to the Globe and Mail on topics related to economic opportunities for women and universal childcare. In November 2017 she secured a federal petition on universal childcare which was tabled in the House of Commons. She is the co-author of the Parenting Playbook, a free resource for tech founders to support parents in the workplace. Amanda currently serves as President of the Board of Directors for Creative Preschool of East Toronto and in 2019 she joined the Board of Directors for the Danforth Mosaic Business Improvement Area (BIA).

Key Discussion Points

9:31 – Amanda’s journey to starting The Workaround
14:20 – Why a diverse workforce is important for growing teams
23:47 – Practical tips to promote diversity and inclusivity
29:12 – Tech companies should diversify by making their product teams look like their user base
34:50 – Amanda’s one piece of advice to founders Tech companies should diversify by making their product teams look like their user base