The Importance of Building a Diverse Team That Reflect Your User Base with Amanda Munday (GMT086)

In the last few years, diversity has become somewhat of a buzzword, and having a diverse group of people working together is seen as an advantage. With a diverse group of teams, you’re more likely to have a wide spectrum of ideas, backgrounds, and skills that can help your organization develop more and quicker. But, it also avoids embedding biases in your marketing campaigns and product development.

Amanda Munday, Founder and CEO of The Workaround (a parent-friendly co-working space in Toronto), shares practical tips on how to build a diverse team.

In episode 86, you’ll learn:

  1. Why is it important to build a diverse team that reflects your product’s user base
  2. Practical tips on how to create a parent-friendly workplace
  3. How to be more proactive with being more welcoming to marginalized groups
Our sponsor for this episode

Thank you for the sponsor of this episode 42+ Agency.

I’ve known the founder of that agency for some time now – Kamil Rextin. Kamil and his team help B2B SaaS businesses:

  • Streamline operations
  • Implement new tech stack
  • Design ABM & demand generation strategies
  • Create a predictable revenue pipeline

They’ve worked with some amazing companies like Onfleet, Hubdoc, Guestlogix, Flexday and more.

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My Takeaways from This Episode

  1. Build a diverse team that reflects your userbase. Amanda brought up the example of the iPhone. It keeps getting bigger and bigger to the point that people with small hands can’t use it anymore. When we have a homogenous team, we more likely to embed our biases when we create and market products.
  2. When throwing parties, you don’t have to put out alcohol all the time, and you’d be surprised how many people might appreciate that. Maybe do a brunch event because parents might want to go home to have dinner with their family.
  3. As leaders, we also have to be more proactive with being more welcoming to marginalized groups. The way you do that is just by asking people how you can make them more comfortable in the workplace.
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About Amanda Munday

Amanda Munday is the founder and CEO of The Workaround and author of the best selling memoir Day Nine: a postpartum depression memoir. She is a skilled storyteller with years of experience growing companies through social media, traditional marketing, and public relations.

Amanda has received international media coverage including being named an inspirational speaker in Forbes Magazine. She is a regular contributor to the Globe and Mail on topics related to economic opportunities for women and universal childcare. In November 2017 she secured a federal petition on universal childcare which was tabled in the House of Commons. She is the co-author of the Parenting Playbook, a free resource for tech founders to support parents in the workplace. Amanda currently serves as President of the Board of Directors for Creative Preschool of East Toronto and in 2019 she joined the Board of Directors for the Danforth Mosaic Business Improvement Area (BIA).

Key Discussion Points
  • 9:31 – Amanda’s journey to starting The Workaround
  • 14:20 – Why a diverse workforce is important for growing teams
  • 23:47 – Practical tips to promote diversity and inclusivity
  • 29:12 – Tech companies should diversify by making their product teams look like their user base
  • 34:50 – Amanda’s one piece of advice to founders Tech companies should diversify by making their product teams look like their user base
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