Increasing Organic Traffic by 70% with Structured Data with Geoff Atkinson (GMT087)

How can a simple technical SEO fix increase organic traffic by 70% and the number of pages that rank in Google’s top 10 and top 100 results by 100%? In this episode, Geoff Atkinson, founder of Huckabuy (a performance-based software for the organic search channel), breaks down the topic of structured data markup, covering what it is, why it matters, how it works, how to implement it, and more. Geoff’s company Huckabuy works with companies large and small to implement structured data markup on their websites, and he has seen incredible before-and-after results.

In episode 87, you’ll learn:

  1. What is structured data?
  2. Why is structured data important for SEO?
  3. How can your company get started with structured data?
Tweet Some Quotes from This Episode
We find the best combination is having an internal SEO resource or resources that really knows the company knows how to write. – @geoffatkinson from @GrowthToday podcast. Get the full podcast episode 👇 Click To Tweet Organic search is one of the most reliable channel and most scalable. You can max out your PPC spend. With SEO, it can scale and scale. – @geoffatkinson from @GrowthToday podcast. Get the full episode 👇 Click To Tweet
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My Takeaways from This Episode
  1. Organic search is one of the most reliable channel and most scalable. You can max out your PPC spend. With SEO, it can scale and scale
  2. Have an internal SEO resource or resources that really knows the company knows how to write. Internal resources can write better content than external resources because they just inherently know the company better. Someone that knows the sort of architecture and content strategy.
  3. Structured data markup helps the Google bot read your content easier. They also use this data in their actual search results. Look into implementing it for your company’s website.
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About Geoff Atkinson

Geoff Atkinson is the Founder and CEO of Huckabuy, a performance-based software for the organic search channel. Prior to Huckabuy, Geoff was the Senior Vice President of Marketing and Analytics at At Overstock, he developed expertise in SEO, and managed everything from pricing algorithms to content generation, to buying rain jackets in New York City’s garment district. In 2007, he was named Advertising Age’s “Top 40 Under 40” list. Geoff now lives with his wife in Park City, UT where he loves to ski, bike, play golf, and throw tennis balls for his dog, James.

Key Discussion Points
  • 3:31 – Geoff’s story of how he started Huckabuy
  • 7:04 – The benefits of SEO for B2B companies
  • 12:14 – How can companies get started with SEO?
  • 13:59 – Why is structured data important for SEO?
  • 19:09 – How Concur grew their organic traffic by 70% in six months
  • 21:10 – How can companies get started with implementing structured data
  • 28:07 – Geoff’s one piece of advice to businesses about SEO
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