How to Run an Effective Conference with Amrita Gurney – VP of Marketing at CrowdRiff (GMT077)

The difference between hosting a memorable, worthwhile marketing conference and an expensive waste of time lies in the planning. It might seem tiresome and overly picky to think through every contingency before an event, but in nailing down questions in advance, you ensure that your event runs smoothly. In this episode, Amrita Gurney, VP of Marketing at CrowdRiff, shares how she and her team planned, organized, and hosted their first successful conference at CrowdRiff, SEE2019.

In episode 77, you’ll learn:

  1. How to run a marketing conference to boost customer engagement
  2. The success metrics and goals for running conferences
  3. The importance of diversity and inclusion in high-growth startups
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”[Running Click To Tweet was a great way for our team and our customers to have a lot of face to face interaction – @amritagurney from @GrowthToday podcast. Get the full podcast episode 👇” username=”ramlijohn”]

You will probably never feel ready. Just go and do it. – @amritagurney from @GrowthToday podcast. Get the full episode 👇 Click To Tweet It's not enough to just do the work, you have to share your work too. – @amritagurney from the @GrowthToday podcast. Get the full episode 👇 Click To Tweet
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My Takeaways from This Episode

  1. Video is a trend that’s not going away. Whether it’s Instagram stories, LinkedIn, or email, visuals are often what gets people to stop and notice you. Make sure that you’re looking at the way people communicate and that you’re communicating in that way as well.
  2. Use your story to create a competitive advantage. Features are easy to copy. But, it’s hard to copy content, creativity, story, and brand. Your brand can become a competitive advantage. No one has the same story as yours, so make sure to leverage that in your content.
  3. You can run an in-person event for a B2B company with 50 to 100 customers. I always thought that you need a lot of people to launch a successful in-person event. But it really depends on your goals. For Amrita, it was to get customers together and meet them face-to-face.
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About Amrita Gurney

Amrita Gurney is the VP of Marketing at CrowdRiff, where she leads the team responsible for demand generation, customer marketing, design, and product marketing.

CrowdRiff’s visual marketing platform is loved by over 700 tourism brands around the world. Marketing teams use CrowdRiff to discover, organize, acquire rights and publish the most engaging visual content across every channel, at scale.

Show Notes
  • 7:54 – The importance of face-to-face interaction for employees and customers
  • 13:15 – How to organize a successful conference
  • 18:58 – The importance of diversity and inclusion in high-growth startups
  • 24:58 – CrowdRiff’s plans for 2020
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