In this episode, we talked with Cristian Contreras, the Head of Growth at HeyOrca and he is also one of the organizers of Growth Hackers meet-up in Toronto. Learn the meaning of growth, the difference between incremental experiments and disruptive growth experiments, and his predictive model as Cristian shares his knowledge and a lot more.
“Failure is a luxury, and you need to earn the luxury to fail.”– Cristian Contreras
About Christian Contreras
Cristian Contreras is marketing professional working with early-stage SaaS companies helping to generate the traction they need to raise the next round of funding. His focus is analytics, conversion rate optimization, search & social advertising and SEO.
Show Notes
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2:15
How Cristian’s career progressed
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4:37
His experience before he got to HeyOrca
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5:30
What sales experience helped him get to where he is right now
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8:22
What is a Growth Hacker for him and what it isn’t?
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11:36
His growth process at HeyOrca
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19:04
What experiment that really moved the needle for HeyOrca?
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24:08
How do he cultivates the culture within the team itself?
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26:46
What are the things he looks for to know if the engine cannot work anymore?
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28:06
The top learnings and things that blew his mind in the program called “Reforge”
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30:56
Tips for anybody trying to get into Growth Marketing and Tech Marketing
Links
Music By The Passion HiFi www.thepassionhifi.com